{"id":9147,"date":"2026-03-27T07:49:56","date_gmt":"2026-03-27T07:49:56","guid":{"rendered":"https:\/\/aihomedesign.com\/blog\/?p=9147"},"modified":"2026-03-30T18:09:27","modified_gmt":"2026-03-30T18:09:27","slug":"nars-home-staging-statistics","status":"publish","type":"post","link":"https:\/\/aihomedesign.com\/blog\/real-estate\/nars-home-staging-statistics\/","title":{"rendered":"NAR Home Staging Statistics (2017\u20132025): What Changed and Why It Matters"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9147\" class=\"elementor elementor-9147\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18e325f e-con-full e-flex e-con e-parent\" data-id=\"18e325f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58471b1 elementor-widget elementor-widget-text-editor\" data-id=\"58471b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The NAR home staging statistics from 2017 to 2025 reflect two parallel trends. On one hand, staging continues to help buyers visualize a property as a future home. On the other hand, fewer agents stage every listing, as rising costs make full staging less practical for many sellers. Overall, the data points to a clear conclusion: staging remains important, but a single approach no longer fits every listing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f66322 elementor-widget elementor-widget-html\" data-id=\"3f66322\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"background-color:#f6f8fb; border:1px solid #e3e8ef; border-radius:12px; padding:28px; margin:32px auto; max-width:900px;\">\r\n  <h3 style=\"margin:0 0 16px 0; font-size:22px; line-height:1.3;\">Key Home Staging Insights (2017\u20132025)<\/h3>\r\n  <ul style=\"margin:0; padding-left:20px; font-size:15px; font-style:italic; line-height:1.6; color:#4a5568;\">\r\n    <li style=\"margin-bottom:10px;\">Buyer perception remained stable, with around 80% of agents reporting that staging helps buyers visualize a home.<\/li>\r\n    <li style=\"margin-bottom:10px;\">The share of agents staging all listings declined from 38% in 2017 to 21% in 2025.<\/li>\r\n    <li style=\"margin-bottom:10px;\">Staging costs fluctuated significantly, ranging from $400 to $1,500 across reporting years.<\/li>\r\n    <li style=\"margin-bottom:10px;\">The impact of staging on offer price became less consistent over time.<\/li>\r\n    <li style=\"margin-bottom:10px;\">Buyers increasingly evaluate properties online before visiting in person.<\/li>\r\n    <li style=\"margin-bottom:0;\">Home staging shifted from a default practice to a more selective, strategy-driven decision.<\/li>\r\n  <\/ul>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c442d elementor-widget elementor-widget-heading\" data-id=\"36c442d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do Buyers Still Value Home Staging? What the Data Shows\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b99238 elementor-widget elementor-widget-image\" data-id=\"5b99238\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"596\" src=\"https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Share-of-buyers-agents-1024x763.png\" class=\"attachment-large size-large wp-image-10690\" alt=\"Do Buyers Still Value Home Staging? What the home staging statistics Shows\" srcset=\"https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Share-of-buyers-agents-1024x763.png 1024w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Share-of-buyers-agents-300x224.png 300w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Share-of-buyers-agents-768x572.png 768w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Share-of-buyers-agents.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-752bd6c elementor-widget elementor-widget-text-editor\" data-id=\"752bd6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Buyers\u2019 agents continued to report a clear benefit from staging: it helps buyers visualize the home, a pattern that aligns with broader findings from the <\/span><a href=\"https:\/\/aihomedesign.com\/blog\/real-estate\/nar-profile-of-home-buyers-and-sellers\/\"><span style=\"font-weight: 400;\">NAR Profile of Home Buyers and Sellers<\/span><\/a><span style=\"font-weight: 400;\">. The share stood at 77% in 2017, rose to 83% in 2019, remained at 82% in 2021, reached 81% in 2023, and returned to 83% in 2025.<\/span><\/p><p><span style=\"font-weight: 400;\">The core value of staging hasn\u2019t changed. Buyers still respond to spaces that feel lived in, easy to interpret, and ready for everyday use. Listing conditions and costs have changed. The role of staging in shaping buyer perception hasn\u2019t.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82c934e elementor-widget elementor-widget-heading\" data-id=\"82c934e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Home Staging Adoption Changed Among Agents\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cdf615 elementor-widget elementor-widget-image\" data-id=\"5cdf615\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"596\" src=\"https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Share-of-sellers-agents-who-staged-all-homes-before-listing-1024x763.png\" class=\"attachment-large size-large wp-image-10691\" alt=\"How Home Staging Adoption Changed Among Agents based on home staging statistics\" srcset=\"https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Share-of-sellers-agents-who-staged-all-homes-before-listing-1024x763.png 1024w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Share-of-sellers-agents-who-staged-all-homes-before-listing-300x224.png 300w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Share-of-sellers-agents-who-staged-all-homes-before-listing-768x572.png 768w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Share-of-sellers-agents-who-staged-all-homes-before-listing.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0b3232 elementor-widget elementor-widget-text-editor\" data-id=\"f0b3232\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is where the shift becomes clear. In 2017, 38% of sellers\u2019 agents reported staging all homes before listing. That share declined to 28% in 2019, rose slightly to 31% in 2021, and then dropped to 23% in 2023 and 21% in 2025.<\/span><\/p><p><span style=\"font-weight: 400;\">Full staging moved from a common practice to a more selective decision. Agents continue to use staging, but many now reserve full staging for properties that require additional visual support, higher-priced homes, or listings facing stronger competition.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4db3d elementor-widget elementor-widget-heading\" data-id=\"7b4db3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Home Staging Costs Changed (2019\u20132025)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0cb74 elementor-widget elementor-widget-image\" data-id=\"7b0cb74\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"596\" src=\"https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Median-Cost-of-a-Staging-service-1024x763.png\" class=\"attachment-large size-large wp-image-10692\" alt=\"How Home Staging Costs Changed (2019\u20132025)\" srcset=\"https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Median-Cost-of-a-Staging-service-1024x763.png 1024w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Median-Cost-of-a-Staging-service-300x224.png 300w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Median-Cost-of-a-Staging-service-768x572.png 768w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Median-Cost-of-a-Staging-service.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd446e elementor-widget elementor-widget-text-editor\" data-id=\"0cd446e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">NAR data shows that staging costs did not follow a steady upward trend. The reported median cost was $400 in 2019, rose to $1,500 in 2021, declined to $600 in 2023, and returned to $1,500 in 2025.<\/span><\/p><p><span style=\"font-weight: 400;\">Staging costs vary by market, service scope, and agent decisions. Costs increased in some periods, but not in a straight line.<\/span><\/p><p><span style=\"font-weight: 400;\">The gap between lower-cost years and the $1,500 range helps explain why many sellers now evaluate staging more carefully before committing to full-service options.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c9d45 elementor-widget elementor-widget-heading\" data-id=\"78c9d45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Home Staging Affects Property Value\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a58baf elementor-widget elementor-widget-image\" data-id=\"0a58baf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"596\" src=\"https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Share-of-sellers-agents-who-said-staging-increased-the-dollar-value-offered-by-1-5-1024x763.png\" class=\"attachment-large size-large wp-image-10693\" alt=\"How Home Staging Affects Property Value\" srcset=\"https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Share-of-sellers-agents-who-said-staging-increased-the-dollar-value-offered-by-1-5-1024x763.png 1024w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Share-of-sellers-agents-who-said-staging-increased-the-dollar-value-offered-by-1-5-300x224.png 300w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Share-of-sellers-agents-who-said-staging-increased-the-dollar-value-offered-by-1-5-768x572.png 768w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Share-of-sellers-agents-who-said-staging-increased-the-dollar-value-offered-by-1-5.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44dbe3d elementor-widget elementor-widget-text-editor\" data-id=\"44dbe3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">NAR data also points to a more selective return on staging. In 2017, 29% of sellers\u2019 agents reported that staging increased the dollar value offered by 1% to 5%. That share declined to 22% in 2019, remained at 23% in 2021, and fell to 20% in 2023 and 19% in 2025.<\/span><\/p><p><span style=\"font-weight: 400;\">Staging didn\u2019t lose its impact. But the results are no longer consistent across listings. Staging still improves how a property is perceived and presented, but fewer agents now expect a predictable increase in offer price in every case.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f9574 elementor-widget elementor-widget-heading\" data-id=\"f5f9574\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shift from In-Person to Digital Home Viewing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-248226e elementor-widget elementor-widget-image\" data-id=\"248226e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"596\" src=\"https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Expected-number-of-homes-buyers-viewed-before-purchase_-in-person-vs.-virtually-1024x763.png\" class=\"attachment-large size-large wp-image-10694\" alt=\"Shift from In-Person to Digital Home Viewing\" srcset=\"https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Expected-number-of-homes-buyers-viewed-before-purchase_-in-person-vs.-virtually-1024x763.png 1024w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Expected-number-of-homes-buyers-viewed-before-purchase_-in-person-vs.-virtually-300x224.png 300w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Expected-number-of-homes-buyers-viewed-before-purchase_-in-person-vs.-virtually-768x572.png 768w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/Expected-number-of-homes-buyers-viewed-before-purchase_-in-person-vs.-virtually.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daa725a elementor-widget elementor-widget-text-editor\" data-id=\"daa725a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">NAR data also highlights a shift in how buyers explore listings. In 2021, buyers expected to view a median of 10 homes in person and 15 homes virtually. By 2025, that changed to eight homes in person and 20 homes viewed online.<\/span><\/p><p><span style=\"font-weight: 400;\">This shift does not reduce the role of physical staging. But it does increase the importance of how a property appears online. When more initial screening happens digitally, the first impression is often formed before a buyer visits the property.<\/span><\/p><p><span style=\"font-weight: 400;\">That shift explains the growing importance of digital presentation. For listings that require stronger visual clarity online, techniques such as <\/span><a href=\"https:\/\/aihomedesign.com\/blog\/services\/ai-virtual-staging-guide\/\"><span style=\"font-weight: 400;\">virtual staging<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/aihomedesign.com\/blog\/real-estate-photography\/real-estate-photo-editing-services\/\"><span style=\"font-weight: 400;\">real estate photo editing<\/span><\/a><span style=\"font-weight: 400;\"> can help present the space more clearly in listing photos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cfbacc elementor-widget elementor-widget-heading\" data-id=\"0cfbacc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What These Trends Mean for Home Staging Today\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c96d00c elementor-widget elementor-widget-image\" data-id=\"c96d00c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/IE-1024x683.png\" class=\"attachment-large size-large wp-image-10695\" alt=\"The NAR home staging statistics do not support staging every listing, nor do they support abandoning staging altogether. They point to a more selective approach. Staging still plays an important role, but more of its impact now occurs online before a buyer visits the property. Buyers often evaluate listings through photos before deciding which homes to see in person. At the same time, the cost of physical staging is not always justified, especially when the expected return is limited. Some properties still benefit from full physical staging. Others may perform better with strong photography, decluttering, minor visual adjustments, or digital staging for unfurnished rooms.\" srcset=\"https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/IE-1024x683.png 1024w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/IE-300x200.png 300w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/IE-768x512.png 768w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/IE.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce7b050 elementor-widget elementor-widget-text-editor\" data-id=\"ce7b050\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The NAR home staging statistics do not support staging every listing, nor do they support abandoning staging altogether. They point to a more selective approach. Staging still plays an important role, but more of its impact now occurs online before a buyer visits the property.<\/span><\/p><p><span style=\"font-weight: 400;\">Buyers often evaluate listings through photos before deciding which homes to see in person. At the same time, the cost of physical staging is not always justified, especially when the expected return is limited.<\/span><\/p><p><span style=\"font-weight: 400;\">Some properties still benefit from full physical staging. Others may perform better with strong photography, decluttering, minor visual adjustments, or <\/span><a href=\"https:\/\/aihomedesign.com\/virtual-staging\"><span style=\"font-weight: 400;\">digital staging<\/span><\/a><span style=\"font-weight: 400;\"> for unfurnished rooms.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-912bccf elementor-widget elementor-widget-heading\" data-id=\"912bccf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When to Use Physical vs Virtual Staging\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9920caf elementor-widget elementor-widget-text-editor\" data-id=\"9920caf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The NAR data suggests that staging decisions are becoming more context-dependent. The choice between physical and virtual staging depends on the condition of the property, the target market, and the expected return, a distinction explored in more detail in <\/span><a href=\"https:\/\/aihomedesign.com\/blog\/services\/virtual-staging-vs-real-staging\/\"><span style=\"font-weight: 400;\">virtual staging vs real staging<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Physical staging is typically more suitable for higher-end properties, occupied homes, or listings where buyers will visit in person and expect a fully furnished experience. It can help reinforce perceived value when the investment aligns with the property\u2019s price point.<\/span><\/p><p><span style=\"font-weight: 400;\">Virtual staging is often more practical for vacant homes, mid-range listings, or situations where cost and turnaround time are key considerations. It allows agents to present a furnished version of the space without the logistics of physical staging.<\/span><\/p><p><span style=\"font-weight: 400;\">In many cases, agents combine approaches, using photo editing, decluttering, or minor visual adjustments alongside staging techniques to improve how a property is presented online.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c20ca elementor-widget elementor-widget-heading\" data-id=\"c5c20ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Home Staging Fits into Modern Listing Strategy\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a85e45 elementor-widget elementor-widget-image\" data-id=\"4a85e45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"596\" src=\"https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/What-changed-in-home-staging-from-2017-to-2025_-1024x763.png\" class=\"attachment-large size-large wp-image-10696\" alt=\"How Home Staging Fits into Modern Listing Strategy\" srcset=\"https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/What-changed-in-home-staging-from-2017-to-2025_-1024x763.png 1024w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/What-changed-in-home-staging-from-2017-to-2025_-300x224.png 300w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/What-changed-in-home-staging-from-2017-to-2025_-768x572.png 768w, https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2025\/08\/What-changed-in-home-staging-from-2017-to-2025_.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fae445c elementor-widget elementor-widget-text-editor\" data-id=\"fae445c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The data doesn\u2019t support an all-or-nothing approach. It shows a shift toward more selective listing strategies.<\/span><\/p><p><span style=\"font-weight: 400;\">Buyers now form strong first impressions online, reflecting broader shifts in <\/span><a href=\"https:\/\/aihomedesign.com\/blog\/real-estate\/real-estate-industry-insights-2026-market-trends-agent-careers-and-transaction-strategy\/\"><span style=\"font-weight: 400;\">real estate market trends<\/span><\/a><span style=\"font-weight: 400;\">, which increase the importance of listing photos in the decision process.<\/span><\/p><p><span style=\"font-weight: 400;\">At the same time, the cost of physical staging is not justified for every property, particularly when the expected return is limited.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This often becomes part of a broader decision for homeowners, especially when they are weighing whether to <\/span><a href=\"https:\/\/aihomedesign.com\/blog\/real-estate\/renting-your-house-vs-selling-it\/\"><span style=\"font-weight: 400;\">sell or rent their property<\/span><\/a><span style=\"font-weight: 400;\">. In that context, staging shifts into a different role: still relevant, but no longer a default choice for every listing.<\/span><\/p><p><span style=\"font-weight: 400;\">In this context, virtual staging is a practical option for empty or under-furnished homes, while strong photography, decluttering, and minor visual adjustments can continue to support how a property is presented.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87f8b38 elementor-widget elementor-widget-heading\" data-id=\"87f8b38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c0eaaf elementor-widget elementor-widget-toggle\" data-id=\"0c0eaaf\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1261\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1261\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What do the NAR home staging statistics from 2017 to 2025 show overall?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1261\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1261\"><p><span style=\"font-weight: 400;\">They point to a more selective market. Staging still helps buyers picture a home, but fewer sellers\u2019 agents stage every listing than they did in earlier reports. At the same time, virtual staging and online presentation carry more weight in the buying process than before.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1262\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1262\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Has physical home staging become more expensive?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1262\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1262\"><p><span style=\"font-weight: 400;\">NAR\u2019s reports show higher reported staging costs in later years, but not in a straight line. The median dollar value spent on a staging service was $400 in 2019, $1,500 in 2021, $600 in 2023, and $1,500 in 2025. That range helps explain why physical staging does not fit every property.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1263\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1263\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why does online presentation matter more in real estate now?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1263\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1263\"><p><span style=\"font-weight: 400;\">Because many buyers judge a home through its listing photos before they decide to visit in person. That means the online presentation often does more of the early selling than it did before.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1264\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1264\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">When does physical staging make the most sense?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1264\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1264\"><p><span style=\"font-weight: 400;\">Physical staging makes the most sense when stronger presentation is likely to help a home sell faster or support a better sale price. That usually applies to properties in good condition, in locations where buyer demand is strong, and in cases where the added cost has a fair chance of paying off. It can also help with vacant homes or spaces that feel hard to understand in photos.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What do the NAR home staging statistics from 2017 to 2025 show overall?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">They point to a more selective market. Staging still helps buyers picture a home, but fewer sellers\\u2019 agents stage every listing than they did in earlier reports. At the same time, virtual staging and online presentation carry more weight in the buying process than before.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Has physical home staging become more expensive?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">NAR\\u2019s reports show higher reported staging costs in later years, but not in a straight line. The median dollar value spent on a staging service was $400 in 2019, $1,500 in 2021, $600 in 2023, and $1,500 in 2025. That range helps explain why physical staging does not fit every property.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Why does online presentation matter more in real estate now?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Because many buyers judge a home through its listing photos before they decide to visit in person. 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It can also help with vacant homes or spaces that feel hard to understand in photos.<\\\/span><\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-382beeb elementor-widget elementor-widget-html\" data-id=\"382beeb\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What do the NAR home staging statistics from 2017 to 2025 show overall?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"They point to a more selective market. Staging still helps buyers picture a home, but fewer sellers\u2019 agents stage every listing than they did in earlier reports. At the same time, virtual staging and online presentation carry more weight in the buying process than before.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Has physical home staging become more expensive?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"NAR\u2019s reports show higher reported staging costs in later years, but not in a straight line. The median dollar value spent on a staging service was $400 in 2019, $1,500 in 2021, $600 in 2023, and $1,500 in 2025. That range helps explain why physical staging does not fit every property.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Why does online presentation matter more in real estate now?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Many buyers evaluate a home through listing photos before deciding to visit in person. As a result, online presentation now carries more influence in the early stages of the buying process.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"When does physical staging make the most sense?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Physical staging makes the most sense when stronger presentation is likely to help a home sell faster or support a better sale price. This often applies to properties in good condition, in areas with strong buyer demand, or when the added cost has a reasonable chance of paying off. It can also help with vacant homes or spaces that are difficult to interpret in photos.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa28ba elementor-widget elementor-widget-text-editor\" data-id=\"2aa28ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>References<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.nar.realtor\/sites\/default\/files\/migration_files\/reports\/2017\/2017-profile-of-home-staging-07-06-2017.pdf?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">2017 Profile of Home Staging<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.nar.realtor\/sites\/default\/files\/documents\/2019-profile-of-home-staging-03-14-2019.pdf?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">2019 Profile of Home Staging<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.nar.realtor\/sites\/default\/files\/documents\/2021-profile-of-home-staging-report-04-06-2021.pdf?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">2021 Profile of Home Staging<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.nar.realtor\/sites\/default\/files\/documents\/2023-profile-of-home-staging-03-30-2023.pdf?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">2023 Profile of Home Staging<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.nar.realtor\/sites\/default\/files\/2025-05\/2025-profile-of-home-staging-05-06-2025.pdf?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">2025 Profile of Home Staging<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The NAR home staging statistics from 2017 to 2025 reflect two parallel trends. On one hand, staging continues to help buyers visualize a property as a future home. On the other hand, fewer agents stage every listing, as rising costs make full staging less practical for many sellers. Overall, the data points to a clear [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NAR\u2019s Home Staging Statistics: Trends, Costs, and What Changed<\/title>\n<meta name=\"description\" content=\"NAR home staging statistics show how usage, costs, and buyer behavior have changed, and what that means for listing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aihomedesign.com\/blog\/real-estate\/nars-home-staging-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NAR\u2019s Home Staging Statistics: Trends, Costs, and What Changed\" \/>\n<meta property=\"og:description\" content=\"NAR home staging statistics show how usage, costs, and buyer behavior have changed, and what that means for listing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aihomedesign.com\/blog\/real-estate\/nars-home-staging-statistics\/\" \/>\n<meta property=\"og:site_name\" content=\"AI Home Design Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheAIHomeDesign\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-27T07:49:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T18:09:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aihomedesign.com\/blog\/wp-content\/uploads\/2026\/03\/2-1-1.png\" \/>\n\t<meta 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