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Real Estate Photography

Best real estate video apps in 2025
Real Estate Photography

Top 5 Real Estate Video Apps in 2025

by Tan Tason October 2, 2024
written by Tan Tason

What are the most popular social media platforms? Make your guesses and then see if you put a finger on a shared feature. You’ll notice that most of these platforms are heavily reliant on video content. It doesn’t take much to notice that the human race as a whole now tends to favor video content everywhere!

That is exactly why real estate agents have turned to video tours as a way of showcasing properties more effectively. A recent study on video marketing in real estate reveals that listings with video tours receive four times more showings than those without one!

So, whether you’re a real estate agent trying to attract more buyers or a real estate photographer aiming to provide your clients with better services, you must know how to create engaging video tours, and here is your guide to the top 5 real estate video apps that you can use for this purpose.

Read More: Real Estate Photo Editing
Adobe Premiere Pro

Adobe Premiere Pro

Adobe Premiere Pro environment

Our first pick among the best real estate video apps is Adobe Premiere Pro. Boasting a long and specialized line of graphic and editing software, Adobe Premiere Pro is a powerful video editing software that can be of great use to anyone, especially real estate professionals looking to create captivating property videos.

Adobe Premiere Pro is one of the most detailed and professional video editing apps today, and it allows you to virtually do anything to a video you can think of.

Using this video editing app, among hundreds of other functions and actions, you can:

  • Edit and trim footage;
  • Incorporate eye-catching effects;
  • Animate titles and graphics;
  • Balance color and grading; and,
  • Mix and enhance audio.

The software’s advanced color correction and grading features enable agents to enhance the visual appeal of their properties, while the high-tech audio mixing tool helps ensure that soundtracks and dialogues are crystal clear.

The app offers a free trial so that users can have a hands-on experience before making a purchase. There are perhaps only two issues with Adobe Premiere Pro: One, it has a demanding system requirement. Two, working with Adobe Premiere Pro requires a notable level of experience and familiarity with the app itself!

Read More: Real Estate Virtual Staging

adobe premier pricing

Submagic

Submagic

submagic environment

Submagic is another wonderful program among the top 5 real estate video apps that equips agents with a multitude of features, including:

  • Clip maker;
  • Sound effects;
  • Trimming;
  • Captions;
  • Background music; and,
  • Auto description.

On the Submagic website, you can find a dozen free-to-use features that help you create video content for YouTube, Facebook, and Instagram. But perhaps the best thing about this tool is that it is AI-driven, meaning that you can create your videos regardless of your system’s features.

When visiting their website, make sure to click the Use Cases tab and scroll down to the real estate section. There, you can see how other agents are making the best use of this app.

Unfortunately, Submagic doesn’t offer a free trial, and you need to choose from their three monthly plans. Nonetheless, the real estate samples will give you an idea about what’s possible with this app.

Submagic pricing plan

Promo

promo app environment

Those looking for a customizable platform that enables them to create or edit real estate videos should definitely find a place for Promo among their arsenal of real estate video apps. This AI-powered video editing tool allows agents to:

  • Create virtual tours or GIFs;
  • Cut or edit videos;
  • Make slideshows and add audio to them;
  • Crop or resize images and videos; and,
  • Add text to their videos.

These are just some of the applications of this tool. Promo has thousands of stock photos and pre-built video templates that you can use for creating ads on social media. The website provides excellent tutorials on how to use each feature for better effect.

However, you might find Promo’s pricing a bit high!

promo pricing

VEED video app

VEED

veed app environment

Their motto is “Create videos like professionals without the pro skills,” and that couldn’t be further from the truth. Whether you’re creating a virtual tour for your next listing or a simple Instagram post to entice more buyers on your socials, VEED can be a top choice among real estate video apps. Using this app, you can:

  • Merge and edit videos;
  • Create GIFs;
  • Trim or crop videos;
  • Add captions to your files; and,
  • Convert text to speech.

One special feature that agents would find fascinating is the video generator which is excellent for creating social ads. All you need to do is log in to your account and give VEED a prompt. Seconds later, you’ll see your ideas turned into dynamic visuals! That’ll probably be the most magical use of AI you’ve had! Once the video is ready, you can add text or audio to the file and post it on your social media. Do that and enjoy the Voila moment!

So, instead of posting something like “Leave your house to us, and we’ll sell it in no time,” you can post a video that has an intriguing storyline and conveys the same message! To top it all off, VEED offers three pricing plans that suit every pocket!

veed app pricing plan

Magisto app

Magisto

Magisto environment

Do you want to remove the background noise from your real estate video or maybe improve the lighting? Or perhaps you wish to convert the video format or insert some photos into it? Magisto does all these for you and more in a minute.

Some of the key features you’ll find on Magisto are:

  • Video editor;
  • GIF maker;
  • Video merger;
  • Noise removal; and,
  • Script generator.

Thanks to its intuitive interface and the vast library of templates, Magisto helps you create engaging videos without needing professional skills. You can install the app on your desktop or mobile (iOS & Android) to create your videos or take advantage of their new Vimeo AI feature to create projects online.

The free version of Magisto allows users to create and edit videos and record their screens. There are also three types of paid plans available for those looking to have a subscription.

Read More: Real Estate Item Removal

Next Level Visuals Around the Corner

There are probably hundreds of real estate video apps on the market but most of them are either very complex or lack essential features. To create stunning virtual tours or other types of video content, you honestly don’t need to go over the top and spend a hefty budget for filming and editing!

All you have to do is to use a reliable video app that is highly functional and, at the same time, easy to work with. Depending on your profession and the type of videos you intend to create, you can make use of the apps introduced in this blog. You have the 5 real estate video apps in front of you. All that remains is to get online, visit their websites, and start experimenting with these video services that can completely transform the way you present properties to potential customers.

FAQs

Which real estate video app offers the most features for creating engaging property videos?
All the apps introduced above have a range of features to enhance video creation and editing, but Promo stands out with the most extensive feature set that real estate agents can use to create highly professional videos.
How can I learn to create real estate videos?
All video editing apps provide built-in tutorials that help you learn how to work with the tool. Also, there are tutorials for such apps on YouTube that you can watch. All in all, don’t worry a second about learning the ropes. It’s much easier than you think!
Which social media platform is best for sharing real estate videos?
Though all social media sites have the potential to help your real estate business grow, when it comes to video content, YouTube, Instagram, and Facebook are particularly effective. Mind you, it’s not reasonable to focus any and all efforts on social media. House buyers and potential tenants do go online and look around different social media, but buying a house or renting out a place doesn’t happen through DMs, so, in addition to social media, make sure you have a notable preference in your immediate communities and listing sites.
October 2, 2024 0 comment
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real estate photo editing companies
Real Estate Photography

How to Choose the Right Real Estate Photo Editing Company for Your Needs in 2024?

by Tan Tason September 24, 2024
written by Tan Tason

Time and again, day-in-day-out, we’ve reminded you that in real estate, first impressions are everything. Buyers and potential tenants spend ungodly amounts of time online, sifting through hundreds of listings to find the house closest to their expectations. The quality of your listing photos can make a sale or send you home empty-handed.

But not everyone’s a seasoned photo editor, and very, very few sellers and agents can undertake different photo editing projects on their own. Enter real estate photo editing companies: They specialize in various photo editing services unique to the real estate industry. But how can you make sure they will deliver on their promises and advertisements?

Why Real Estate Photo Editing?

Online property listings are the first place that house hunters turn to when looking for rental or for-sale properties. But it’s not like all listed properties there get equal attention.

The decisive factor here is how appealing each property looks, and this is where real estate photo editing comes into play. A surprising report by Redfin in 2021 revealed that 63% of buyers made offers on properties before visiting them in person, merely relying on photos and virtual tours attached to the listings!

Though we may not generalize this to all listings and buyers, we can at least draw one conclusion, one that’s quite obvious but seemingly overlooked by many realtors: The more appealing your listing photos are, the more buyers are likely to engage with your property.

Why Real Estate Photo Editing?

Find the Best Real Estate Photo Editing Company

Okay, so we’ve established the importance of using photo editing services for real estate. The question is, who can you trust to help fulfill your photo editing needs when it carries such importance? Keep reading to learn how you can find the most suitable real estate photo editing companies.

List your needs and expectations

As a real estate agent, your first task is to list your needs and expectations regarding listing requirements. Some real estate photo editing companies are highly restricted in terms of their services. Others provide a variety of services but you might find their pricing or turnaround time unfitted. So, by needs and expectations, we mean material, budget, time, resources, style, and so on.

Depending on the type of properties you sell and the budget you usually consider for marketing those properties, you can make a list of services that will elevate your marketing efforts. This way, you’ll know which providers to prioritize.

If, for instance, you list several properties per week, you’ll need a company that returns your photos within a couple of hours or even less, not a day or two! Similarly, when your marketing budget is limited, you can’t go for overpriced services.

Do a thorough research

In most cases, we usually have a friend who has a friend who knows a good provider. “I know a guy who knows a guy,” right? In most cases, we end up hating ourselves for listening to the guy! Don’t just fall for the first name you hear.

Make a list of the providers you find via a thorough internet search. See what others have said about these companies on review websites such as Trustpilot and social platforms like Reddit, Facebook, etc. This way, you can compare their strengths, weaknesses, and overall customer satisfaction levels to ensure you choose a provider that meets all your expectations. At the end of the day, you should be another happy customer willing to leave a word.

Value your time and money

Make sure to take a good look at the pricing plans offered by the providers you have on your list. Just don’t get overwhelmed by the large differences you’re about to see! Passing no judgment on any provider or the criteria behind their pricing plans, just make sure you’re not overpaying!

In terms of turnaround times, we must first make a distinction between the two types of real estate photo editing companies. Some service providers still rely on human editors, while others have integrated artificial intelligence (AI) into their workflows. Let’s refer to the first type as traditional photo editing and the second as AI photo editing.

Picking a traditional photo editing company entails more waiting. In fact, such companies have a turnaround time of 24-48 hours, if not more! With AI photo editing, however, editing a single photo takes no more than a minute, and, in case you choose a company with reliable AI services, it shouldn’t. This is just something to have in the back of your mind!

time and money in real estate photo editing

Test all the candidates

Gathering information about different providers is a must, but it’s not enough! Most real estate photo editing companies gift a few credits (enough to edit one or two photos) when a user creates an account on their website. So, why not test them and get a first-hand experience? This is a great opportunity and a pretty hands-on experience to see everything for yourself.

When trying out different services, it’s a good idea to use the same photo when comparing providers. Say, for example, you want to stage a bedroom. With AI-driven platforms, you can upload a photo on different platforms, choose your desired service (as similar as it can be on different platforms), and wait a bit to get the result. With traditional photo editing companies, you may have to wait a few hours before they return the photo.

Putting those photos next to one around, you’ll learn a lot about the service quality of each provider. This way, you can make the right decision!

And look for the most complete package!

If you’re just a one-time user, you probably don’t care much about intricate details of services offered by real estate photo editing companies! So, it won’t matter much if the company you’re choosing has a limited number of services. But if, for example, you’re a real estate agent or an interior designer with lots of properties and spaces on your hands, you have to make sure that the company you are choosing will meet all your needs in the long run.

For your current project, you might be looking for a photo enhancement service, but for the next one, you may need other services such as item removal or virtual twilight! So, better to choose a company that has a comprehensive package than to work with several companies that offer one or two services each!

Consider AI HomeDesign for Your Photo Editing Projects

Take a second look at your list of expectations. The services you need, your budget, turnaround time, various layouts and styles, different audiences, etc. Then have a look at our services. You can notice that AI HomeDesign has one of the most complete packages that real estate agents, design lovers, and a myriad of stakeholders across the entire real estate industry could ask for.

As far as real estate photo editing is concerned, we offer services such as virtual staging (both AI and manual), item removal, virtual twilight, and photo enhancement more suited to realtors and their agencies. Interior designers, on the other hand, can use features like AI interior design and AI furniture set restyle for inspiration. We also offer a set of home renovation services that you can use for your renovation projects, including wall change, ceiling change, backsplash, under-construction renders, and more.

With AI HomeDesign, you’ll experience a whole new definition of cost-efficiency. Editing a photo on AI HomeDesign, no matter what service you choose, costs between a mere $0.24 to a humble max of $1.60 depending on the plan you choose.

Last but not least, you can use several services but pay only once. What does that mean exactly? Say you use our item removal service to declutter a living room. You can then stage the same living room using our virtual staging service or enhance the quality of your photo free of charge! All done in under a minute.

If you’re not still sure whether AI HomeDesign is the right fit, you can easily try our services for free. Just sign up, get your 3 free credits, and try any service you want. No hidden fees. No credit card required!

ai homedesign real estate photo editing

Easier Said Than Done, Though Perfectly Possible

In today’s competitive real estate market, the quality of your listing photos can significantly influence buyer interest. Real estate photo editing is not just a luxury; it’s an essential tool for enhancing property appeal and attracting potential buyers.

While finding the most suitable real estate photo editing companies may seem daunting amidst various options and considerations, it’s entirely achievable with a structured approach. By defining your needs, conducting thorough research, and testing potential providers, you can confidently choose a company that enhances your property listings effectively.

Remember, investing in high-quality editing services not only attracts more buyers but also streamlines your marketing efforts. Start by exploring the 3 free trial photos offered on AI HomeDesign to experience the benefits firsthand.

Your properties deserve the best presentation to capture the attention they need. With careful selection, achieving stunning property visuals that stand out in online listings becomes not just a goal, but a practical reality.

FAQs

What are the main services of real estate photo editing companies?
The most common services provided by real estate photo editing companies are:
  • Virtual staging;
  • Item removal;
  • Photo enhancement; and,
  • Day-to-dusk (also called Virtual Twilight).
However, some companies offer a broader range of services such as:
  • Interior renovation;
  • Wall/Ceiling/Backsplash/Floor change
  • Post-staging enhancements;
  • Floor plans;
  • 360° virtual tours; and,
  • Real estate video editing.
Which photo editing services do real estate agents mostly use?
For a perfect listing, agents are advised to use the main four services listed above and opt for various other secondary editing services to gain the upper hand with superior listings. But speaking based on numbers, agents use virtual staging and item removal more often.
September 24, 2024 0 comment
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HDR in real estate photography
Real Estate Photography

Step-by-Step Guide to Using HDR in Real Estate Photography

by Dario Rinaldi August 7, 2024
written by Dario Rinaldi

A Sacred Technique in Real Estate Photography

Showcasing a property at its best is what every real estate photographer seeks and many of them have achieved this through High Dynamic Range (HDR) photography. It is a highly valued technique among real estate photographers as It enables them to record more nuanced details within the shadowy areas that would otherwise appear as solid black or featureless, It also allows them to depict more nuanced details and information within the bright, highlighted areas that may have otherwise appeared overly exposed or washed out with white. In this blog, we will provide a step-by-step guide to using HDR in real estate photography.

Read More: Real Estate Photography Tips

What is HDR in Real Estate Photography?

HDR photography involves shooting several photos of the same space at different exposure levels that range from underexposed to overexposed. The images are later merged to create a single photograph that has a broader dynamic range of light and detail.

Apart from enabling photographers to accurately replicate real-life color and contrast in their photos, this technique improves the depth and richness of the photo, allowing them to capture delicate details in the brightest and darkest parts of the scene (even in shadows). Then, by balancing exposure levels, the photographer ensures that the final image presents the full spectrum of light, offering a more accurate and vivid depiction of the given space.

In other words, the higher the dynamic range your camera has, the closer the photo will compare to what an eye can see. Now let’s see how it’s done.

Tips for Capturing HDR Photos in Real Estate Photography

Use a tripod

To capture multiple photos of the same space you need to fix the camera on a tripod. Otherwise, you’d have to stay motionless in the same place and take the photos manually! This is doable, but your hand will most likely shake a little while adjusting the exposure settings resulting in poor alignment of lines and shades in the final photo.

Set your camera on auto-bracketing mode

Exposure level in photography refers to the level of brightness and darkness in the photo. You can set your camera to take overly bright or dark photos.

When you put a camera on auto-bracketing mode, it will automatically change the exposure level every time it takes a new photo. If the camera doesn’t have this feature, you’d have to adjust the exposure level manually.

Employ the focus stacking technique

Another technique that helps with taking great HDR images is focus stacking. Just as you can adjust your camera to shoot with different levels of exposure, you can adjust it to have various focal points. When capturing ten photos of the same scene, each focusing on a different point, merging them will result in a final image with ten focal points!

Use a remote trigger

Most modern cameras have built-in timers that enable the photographer to choose the time interval between each shot. In case your camera doesn’t have this feature, try using a remote trigger to minimize the risk of camera shake or movement between the shots.

Shoot in RAW format

When practicing HDR in real estate photography, it’s best if you shoot in a RAW format as this is the only format that allows your camera’s sensor to directly process the files. Besides, RAW images contain more information compared to other formats.

Use the right software to merge the photos

There are a couple of well-known photo editing software you can use for merging the photos. Adobe Photoshop, Luminar Neo, and Adobe Lightroom are among the most practical ones. If you are using Adobe Lightroom, you can use this tutorial to learn how to merge the photos.

Read More: Real Estate Photo Editing

Maintain a natural look

Using HDR in real estate photography requires a natural look. Over-processing an image and a superficial look will only deter buyers. HDR aims to present the most real looking image of a space. You’ve got a few good options for editing photos, like Photoshop, Luminar Neo, or Lightroom. They’re pretty easy to use. But for a really professional look, you might want to chat with a pro, whether it’s a professional photographer in Melbourne, a digital interior designer Madrid, or an editor in New York. They’ve got the skills and the artistic eye to nail that HDR look perfectly.

Using HDR in real estate photography

Keep a balanced tone

To maintain that natural look, you can use a technique called tone mapping. Simply put, tone mapping is a processing technique that converts one set of colors and tones into a different set. Using this technique, you can adjust the brightness and contrast in your HDR images so that they look realistic.

Don’t overlook small details

When editing your HDR images, you might easily lose sight of subtle imperfections. There might be some noise in one corner, or one spot might be too dark or too bright! Paying close attention to such details and dealing with them will ensure a perfect final result that will nicely showcase the place.

In conclusion

Using HDR in real estate photography will give you a competitive edge among real estate photographers. True; it might be a time-consuming and delicate practice, but it will enhance the quality of your projects which means you’ll be among the top choices of real estate agents.

August 7, 2024 0 comment
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Real estate photography tips
Real Estate Photography

How to Capture Perfect Real Estate Photos: A Beginner’s Guide

by Tan Tason August 6, 2024
written by Tan Tason

Photos That Speak!

First impressions always matter and more so when it comes to showcasing properties on real estate listings. A couple of photos that determine whether or not a potential buyer will look for the agents’ contact info or scroll down to the next listing! To make that good impression, you as a photographer, have some homework to do! In this blog, we will discuss some essential real estate photography tips that will help you take stunning photos that amaze real estate agents and enchant house hunters beyond your expectations!

Shooting a Property for Listing

Good real estate photography requires having a perfect set of equipment. Without them, all your efforts would be in vain! As you gain more experience, you’ll learn quite a bit about the best gear you should have, For the starter, here’s what you can begin with.

High-tech camera

When it comes to buying a camera for real estate shooting, you may hear from professionals that Wide wide-angle lens cameras are the best! Well, that’s because such cameras give you a perfect view of your shots and allow you to shoot both manually and automatically. Besides, you can shoot narrow spaces with more ease making them look somewhat roomy!

Tripod

A tripod has at least three benefits. First, it allows you to set the camera in the right position. Some photos should be captured at a chest-level position. Others, at a lower or higher position. Second, it can be fit into tight corners where the photographer can’t fit. And third, it is steady. With no distortion or haze, due to sudden stirs of your hands, your photos will remain clear and sharply defined.

tripod for real estate photography

Flash

As a real estate photographer, you may sometimes find yourself in dimly lit settings. The space might not receive enough natural light or the ceiling could be too low. In such scenarios, you’d better have a camera flash in your gear.

Drone

To show buyers how great the property looks, agents prefer to provide them with a bird-eye view of the place. Such a view allows them to get a better sense of the neighborhood, how it can be accessed, and what attractions are located near it. So, although you may not use your drone for every project, you’d better be prepared.

Shooting the Property

Having the right equipment is just one part of the task. To do a clean job, you should also be careful with what you do before the shooting begins when you want to shoot the property, where you choose to set the camera, and so on. Let’s review the most important things you should do when shooting a property.

Declutter

Wherever you look for real estate photography tips, you’ll come across this one first! Other things aside, without proper decluttering, all your efforts will be in vain. A place must look neat and neutralized on a property listing to attract buyers.

Ask the agent or the owner to mob the floor, dust the furniture, clean the windows, and vacuum the carpets, if there are any, to make the place as calm and welcoming as possible. To neutralize it, move away any item that leaves a trace of the owner or anyone else! Family photos, a hunting gun, or even a typical children’s painting will suggest that “this place belongs to someone else” and that is not the thought you want to put into the viewers’ minds!

Virtual Decluttering

 

Choose the right time

First things first, never shoot a property on a rainy day. You’ll need the sun to light the interiors and give your photos some charm and appeal. On a sunny day, the best time to shoot is when the sun is positioned behind the house to ensure sufficient light inside.

Remember to shoot the exterior last when the sun is setting and there is a purple-yellow shade in the sky overcasting the property. This is the so-called golden hour in photography during which you can capture the best pics from the exterior of a property.

Check every corner before shooting

Before starting to shoot, make sure you check every room to decide on:

  • Where to put the camera
  • Whether or not you need artificial lighting
  • Which items should be removed or returned, and
  • The overall composition of the scene.

Detect the selling points

Every house has a selling point. For one house, it might be a big window overlooking a river, for another a fireplace mantle with intricately inscribed designs, and yet for another, a rooftop terrace with panoramic views. And guess what? There are also hidden ones that need your sharp eyes to discover!
Your job as a real estate photographer is to detect such selling points and shoot them from the best angle. Capturing a property’s selling points attracts more attention to property listings and makes imperfections look less important.

Shoot from different angles

You never want to present an incomplete picture of a property. Those pictures are the only things house hunters base their decision-making on. Shooting the same space from various angles enables house hunters to get the most complete view of the house, hence letting them make a more informed decision.

Sometimes, after the shooting phase, you’ll realize that some of the photos have poor quality. Shooting the same room from different angles allows you to replace such photos with other ones you have of the same space.

Edit Your Photos

Good real estate photography tips always include “photo editing”. Not that your work is faulty, but it could always be better. Time and again, you’ll notice that some of your photos have noise in them or are a bit dark. Here are some of the valuable real estate photo editing techniques that you should consider with any project.

Virtual staging

If the rooms are empty when you shoot them, it’s better to stage them virtually. Virtual staging has several benefits for agents but suffice to say that it makes the property look more appealing. Without the agent’s consent, you can’t use this technique but still, it’s good to suggest it.

Read More: Benefits of Virtual staging

Day-to-Dusk

Remember that golden hour thing we talked about, a day-to-dusk effect will give that look to your exteriors regardless of the time you shot the photos. again, this a something to go for only when your agent allows it.

day to dusk

Photo enhancement

Photo enhancement means to improve the lighting, fix overshadowing, and remove the noise from your photos. If you want to do this manually, you’ll have to spend an hour or so, provided that you know how to do it, on editing each photo. A quicker way would be to use our AI HomeDesign’s image enhancement service which takes only 30 seconds to enhance each photo.

Item removal

Last but not least, there are times you notice certain items should be removed from the photo. Could be a piece of furniture or even a little doll that spoils the photo. AI HomeDesign’s item removal service clears your photos from such items in the blink of an eye!

Create a portfolio

You’re done with your project, but your own job just begins. Nothing gives credit to a real estate photographer better than a nice portfolio. Keep on mind to make a collection of your work and put it somewhere on your website or social media so that other people seeking a real estate photographer see how stunning your photos are!

FAQs

How much should I charge for shooting a property?
It all depends on you. Most photographers As a beginner, you might start by charging $100-$300 per project for shooting a typical average-sized property. As you gain more experience and get more clients, you can charge more.
How long should I spend on shooting a property?

Depends on the size of the property and how orderly things are there. Normally, shooting an average property that has been prepared earlier, shouldn’t take more than 3-4 hours, but for your first few projects, it’s alright if you spend more time. 

Do I need to sign a contract with the agent?

Absolutely, never agree to shoot a property without making sure that there are some obligations for the agent or the owner regarding our fee. Otherwise, you may never get a penny!

Should I do free photography to get clients at the beginning?

Doing one or two projects for free, in order to gain some experience wouldn’t hurt, but not more than that. If you feel that shooting a property for an agent helps you learn more, try at least charging them a bit so that they don’t judge you as a cheap photographer!  

August 6, 2024 0 comment
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