Social Media and Real Estate Marketing
In the digital era we’re living in, social media marketing has become an inseparable part of any business and real estate is no exception. The idea of social media for real estate agents is not a new one and yet many agents struggle to leverage it effectively. This blog shares a couple of proven strategies that real estate agents can use to improve their online visibility and attract more customers. Let’s dive right in!
How to Boost Your Real Estate Listings With Social Media
Create a professional profile
Your profile should tell a lot about you. How much experience you have, how confident you look, how you can be reached, and so on. Let your profile leave no question mark about you in the minds of those viewing it.
Post a nice photo of yourself that clearly shows you are a confident agent who knows the knots and bolts of the real estate market. Write your name, state your profession, residence, and contact info too. A short description of your lifestyle or a statement that inspires is also a must. To gain viewer’s trust, include your years of experience and mention the number of properties you’ve sold.
Write stunning hooks
Strong hooks trigger curiosity in viewers’ minds, making them want to learn more. Don’t just begin with something like “ three tips for first-time buyers”. This won’t do. Instead, make your opening statement sound intriguing or even mysterious by saying something like “Three secrets I wish I knew before buying my first home”. The regretful tone and the connotations that the word secret has, tell them that there is something there that they must know before buying a home. While making your points, you can tell them about the properties you’re currently selling.
Source:https://www.instagram.com/p/C8HkLWQOxQT/
Make it sound like a nice story
A strong hook without a nice story to follow it is useless. The reason is that people tend to like and remember stories, compared to facts or statistics, for a longer time.
So, when telling your audience about a property you want to sell, look for ways to connect with local buyers and sellers. Tell them something about the neighborhood, customs, a place that locals feel good about, or anything that touches on their emotions!
Create stunning visuals
Using social media for real estate marketing will be useless without visuals. For your listing to attract, it must reveal as much about the property as possible. Don’t be like one of those who post a photo of the front door and ramble about how great the place is. Let your audience see for themselves.
Never risk posting cold dull-looking photos of empty rooms. According to NAR’s Profile of Home Staging 2023, 81% of buyers’ agents believe that photos of staged homes affected how their clients liked the property. Another important point many agents are missing is editing those visuals. Whether photo or video, every visual should be edited for the best effect. Take clear shots, improve the lighting, and remove the noise, if there are any. Merge a nice pleasing soundtrack into the visual and then post it on your page. You’ll see the effect in no time.
Be active every day
Good social media marketing requires your constant presence. Don’t wait for a quiet day to create and share a post. Make sure to share at least one story each day regardless of how busy you are. On busy days, you can do a little news reporting in front of the camera.
As you walk into a property to sell or buy, go live and start narrating to your audience. Tell them about how you started your day, what you’re doing now, and so forth. Let them take a sneak peek at the property and tell them what you think about the place. What message will your audience get from your constant presence? “ This guy can help me”.
Educate your audience
Pick any social media you want and randomly choose ten agents. You’ll notice that those who merely want to “sell” receive much less attention than those who want to “educate and sell”. The real estate business is filled with misconceptions and pitfalls. Things that buyers and sellers should know about. Why not explain those misconceptions and pitfalls to your audience and gain their trust?
Leverage AI in your social media campaign
There are lots of applications for AI in real estate. Instead of mourning about artificial intelligence one day, if ever, taking the place of real estate agents, use this excellent technology to generate leads while saving tons of time. Let AI help you with writing scripts, editing photos, messaging your new followers, and creating engaging visuals. AI is a technology to use, not hate!
Encourage user interaction
Don’t be content with a few likes or reactions. Let your audience realize that you want to know more about them. Somewhere in the middle of your story, ask your audience to share their opinion with you. If you’re showcasing a property, ask them to recommend features they would like to see. If you’re telling them about the market, invite them to ask you about mortgage rates, commissions, etc. This way, you’ll have an opportunity to engage with them in a more meaningful way.
Monitor your progress
Every now and then you should look back and see how you’ve been doing. Track your activity and look for patterns. Which posts triggered more engagement? Which ones didn’t receive enough attention? Should you post at the same time every day or not? Doing so, you’ll soon realize what type of content your audience likes and what you should do about it.
In conclusion
While many agents pay dearly for their listings to get noticed, others use social media for this purpose without having to spend a lot! Leveraging social media for real estate marketing is a clever and budget-friendly strategy that helps you to increase your page review and promote engagement. But, you need to do it right. The tips provided above will help you boost your real estate listings through social media and maximize your online presence.
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