Building a real estate social network is a demanding and, at the same time, a rewarding project that requires patience, consistency, and strategic planning. With millions of people tapping their way into social media sites every single day, these platforms offer business owners a unique opportunity to expand reach, personalize engagement, and directly influence consumer behavior through targeted campaigns and real-time interactions.
Top Social Media Platforms for Realtors
When choosing a real estate social network, most agents immediately think of the monthly or yearly number of users each platform has. They assume that the more users in a platform, the higher their chances of finding clients.
The table above lists these platforms in order of active users. However, that’s only one side of the coin! It’s equally important to consider engagement quality and specific demographics that frequent each social medium.
Here, we’ll introduce the top 5 real estate social media with the strongest potential for real estate social networking. We’ll have a look at how each platform works, how many users they have, what content they require, and more.
For each platform, we’ve included some top pages or communities that real estate agents can learn from.
1. Facebook: The biggest social hub for agents
Demandsage reports that as of 2025, Facebook remains the world’s leading social media with over 3 billion monthly users. The largest user group is between 25-34 years of age, comprising 31% of the user base. The gender distribution shows a 56.6% to 43.4% male-to-female ratio.
useful Facebook features for real estate networking
Every platform offers certain features to help its users find what they’re looking for, and Facebook has a bunch of these that are perfect for real estate social networking.
- Facebook Feeds: By connecting with others, joining groups, and following other pages, readers will get curated content in their feeds. Even if no one follows you, there’s a chance they’ll see your content based on the pages and people they follow. Adding the proper hashtags to your content can get you into other people’s feeds.
- Facebook Groups: A great way to create a real estate network on Facebook is to create a topic-based group where people can join and participate. Some groups are highly limited in terms of the topic, like real estate image enhancement or virtual staging. Others cover a broader range of topics, like real estate in general. Find your ideal group and share content, exchange ideas, learn, and so on.
- Facebook Marketplace: Another unique Facebook feature is a marketplace where people can rent, sell, or buy all types of products, including houses. Property listings created on Facebook are directly shown to house hunters living in the vicinity. This hyper-local advertisement, aimed at the users of real estate social networks, combined with Facebook’s vast user base, offers real estate professionals an unparalleled opportunity to spot potential clients nearby.
- Facebook Events: Events is a tool that allows users to create dedicated pages for virtual or in-person events. Agents can set up house visits, for example, providing details like the event name, date & time, address, and an eye-catching cover photo to attract interest. Attendees usually RSVP, comment, or share the event with their networks, increasing visibility and engagement.
- Facebook Ads: Facebook Ads (now Meta Ads) is a powerful digital advertising tool that allows businesses to promote their content and products to a vast audience. Advertisers benefit from precise targeting options based on demographics, interests, behaviors, and multiple ad formats, such as images, videos, carousels, and stories.
Facebook real estate groups to learn from
That’s right. Real estate, too, can be funny and humorous. Anyone can build on light-hearted tones to create a network of people who appreciate the more enjoyable side of buying and selling homes. By engaging in fun conversations, you can explain complexities, elaborate on technicalities, and provide tips to those selling or buying properties, turning them from critics to clients.
Here’s another real estate group with highly active members where you can connect with like-minded individuals, real estate-wise! Whether you’re looking to connect with other professionals in the field or individuals needing help to sell or buy properties, this group can be a good start for real estate networking.
This is another active Facebook group where house hunters seek advice and rookie agents learn about the ins and outs of the business. Joining this group and participating in the discussions would help anyone gain insights into the market and establish a professional network.
The Real Estate Referral Partners is perhaps one of the best groups on Facebook. Agents from all over the U.S. gather here to create referral networks and help each other grow. So, instead of trying to find buyers, you can sometimes let others bring you clients, provided that you reciprocate and share your leads.
This group discusses everything related to real estate; a wonderful place for agents, brokers, home appraisers, or even real estate photographers. Sellers and owners also share their concerns and seek advice from the experts.
2. Instagram: Showcasing properties visually
Instagram, with over 2 billion active users, is a visual platform that has helped countless real estate professionals grow their businesses. Its user base is predominantly young adults, with 61.1% of users falling in the 18-34 age range. The platform’s gender split is nearly even, with 51.8% male and 48.2% female users globally.
Instagram’s focus on visual content makes it ideal for showcasing properties, announcing open houses, sharing market insights, and providing home-selling/buying tips. The platform supports various content types, including photos, videos, and disappearing stories, allowing agents to create diverse and engaging content.
useful Instagram features for real estate networking
There are a couple of features that make Instagram an ideal choice for real estate networking.
- Instagram Stories: Instagram stories disappear after 24 hours, making them perfect for temporary, instant updates.
- Instagram Posts: For more permanent content, such as property info, market insights, listing intricacies, or client testimonials, you can use Instagram posts.
They remain on your profile and serve as an excellent portfolio of your real estate activities. Additionally, they periodically appear in your followers’ feeds, enhancing the likelihood that your content will be shared and reach a broader audience. - Instagram Reels: Reels are perhaps the best attention grabbers among all types of social media content. They create a dynamic way to engage with agents, brokers, buyers, sellers, or anyone related to real estate.
- Instagram Highlights: Highlights provide another valuable tool for real estate agents to permanently showcase key aspects of their services and listings. Unlike Stories, which disappear after 24 hours, Highlights can be organized into thematic collections such as “Available Properties,” “Happy Clients,” or “Buying Tips,” allowing potential clients to easily access and browse through a variety of useful content.
- IGTV: If you wish to go into details and discuss something in depth, you can use Instagram’s IGTV. A comprehensive property tour, a list of questions sellers should ask from their agents, things buyers must check before making an offer, or challenges novice agents are struggling with, make great content for your IGTV.
Instagram real estate accounts to learn from
Have a look at how this page has exploited Instagram for real estate networking. It’s filled with funny, educational, and amusing content related to real estate in one way or another. Still, the highlights each focus on one area of real estate in Utah.
Home Buying Guys is another example of using Instagram for real estate networking. Apart from separate highlights helping individuals with different aspects of real estate, it has a good collection of open houses, real estate workshops, listed or just sold properties, and client testimonials.
ideasforrealestate
There is a lot to learn here! Home buying/selling ideas, events, podcasts, marketing tips, and much more can be found in the Ideas for Real Estate Instagram account. What’s more, there are many other followers you can connect with in such a group to build a stronger network.
Another way to improve your real estate social network is to cover general topics. That is what the Krishna Team has done. The page is dedicated to providing neighborhood insights, discussing FAQs, and showcasing before/after samples of properties, among other interesting topics.
This page isn’t directly related to real estate. Instead, it helps realtors promote their pages on Instagram and other media. You just need to watch a few reels here to get tons of fresh ideas for your social media content.
3. LinkedIn: A space for building professional relationships
With almost a billion active users, LinkedIn stands as a premier platform for professional networking and job seeking, commanding significant influence across the U.S., India, and Europe. LinkedIn specifically caters to professional and educational audiences, offering diverse content forms including text, images, documents, and videos.
As a potentially suitable real estate social network, the platform’s most engaged demographic consists of individuals aged 25-34, indicating its strong appeal to those early in their careers.
Recognized as the top networking site for academics and professionals, LinkedIn offers unmatched precision in targeting specific audiences, making it indispensable for real estate professionals.
useful LinkedIn features for real estate networking
LinkedIn has a bunch of features that agents can use for real estate social networking. Overall, these features are meant to help users, in our case, real estate agents, with:
- Networking and lead generation
- Content creation and engagement
- Professional development
Here are the top four LinkedIn products and features, among others, that agents should consider when using this platform.
- Sales Navigator: Sales Navigator is a premium product by LinkedIn that allows real estate agents to find quality leads and foster strong relationships. This tool enriches agents with enhanced search capabilities, allowing them to pinpoint specific demographics, industries, and job titles that match their real estate operations.
For example, using the Postal Code filter helps agents connect with active community members on LinkedIn, while the Title filter aids in identifying potential leads in certain demographics. Moreover, Sales Navigator offers timely updates on saved leads, informing agents of important changes such as job transitions and company updates. - LinkedIn Events: This feature empowers real estate agents to orchestrate and participate in professional gatherings within the platform, thereby reaching a wider audience and potentially capturing new leads. It is especially beneficial for real estate experts who wish to host virtual open houses, showcase properties, or conduct educational seminars.
Additionally, agents can enhance their networking efficiency by using tools like Expandi to gather lists of event attendees, allowing for tailored outreach campaigns that help forge stronger, more meaningful connections quickly. - Company Pages: Company Pages on LinkedIn provide a valuable platform for real estate agencies and individual agents to establish a strong online presence and engage with their audience. These pages allow professionals to create a dedicated business profile that serves as the central hub for their brand on the platform. For real estate agencies, a Company Page is a place to display expertise, listings, culture, and more.
- LinkedIn Groups: LinkedIn Groups offer a good opportunity to connect, learn, and enhance their business by engaging with peers and potential clients who share similar interests. By joining or establishing groups focused on the real estate industry, agents can engage in discussions about market trends, share insights, and establish credibility.
For agents who initiate their own LinkedIn Group, the advantages are even greater. They can create a niche community centered on specific topics, such as local real estate markets or investment opportunities, attracting a focused audience, and somehow form their own little real estate social network.
real estate pages to follow on LinkedIn
PGIM Real Estate, a unit of PGIM under Prudential Financial, Inc., manages $212 billion in assets, offering a diverse range of real estate equity, debt, agriculture, and impact solutions. Their company page on LinkedIn boasts more than 60K followers, allowing them to get directly in touch with a large user base.
Today’s Real Estate Agent group aims to provide valuable resources, expert content, and networking opportunities to real estate professionals and related businesses. This group is ideal for a wide range of professionals, including real estate agents, brokers, attorneys, stagers, etc.
This LinkedIn account is a networking and discussion platform designed for real estate agents and brokers across the United States, focusing on referrals, networking, industry information sharing, and collaboration.
This group is a select network for top real estate professionals in the U.S. and Canada, known as the “Pay It Forward” Insider Knowledge Exchange & Referrals Network. It is open to realtors, licensed agents, financing professionals, and industry-related vendors.
Real Estate, Mortgage, Title & Referral Network
This group is designed for motivated individuals in the real estate industry, providing a platform for professionals like agents, attorneys, and investors to exchange information and opportunities.
4. YouTube: The ideal place for video lovers
YouTube has 2.5 billion active users, with a broad age range and a nearly even split between male and female users (54% male, 46% female). The platform focuses on video content, primarily for educational and entertainment purposes. YouTube’s average engagement rate is 5.24%, and it’s used globally for video sharing, with particular popularity in the U.S. and India.
The platform’s massive user base spans all age groups, allowing real estate professionals to reach a diverse audience, from young house hunters to aged house flippers.
YouTube’s video-centric nature aligns with real estate marketing needs, as it allows agents to display properties, provide virtual tours, hold webinars, and share educational content about various aspects of the industry.
With its global reach and high engagement rates, YouTube helps real estate professionals build their brands, connect with clients, and market properties effectively.
useful YouTube features for real estate networking
All other social media platforms allow sharing of various content types such as texts, videos, images, etc., to attract a wider range of users. Yet, after Facebook, YouTube has the largest number of users, notwithstanding its focus primarily on videos.
Not only that, when Googling almost anything, you are likely to see a few videos from YouTube at the top of search results! This highlights the platform’s strength in delivering high engagement and maintaining a strong user base.
Here are YouTube’s main features that make it unique!
- YouTube history: YouTube has a powerful capability to track viewing habits. Anyone who watches your videos, even without any engagement, may see your content in their YouTube feed. Based on watch history, YouTube also shows your videos to users who haven’t visited your channel before but are interested in content similar to yours.
- YouTube shorts: The short reels we watch every day on Instagram, TikTok, or Facebook have turned us into impatient individuals who are not eager to gamble more than a minute to get instant gratification.
This made YouTube less appealing compared to those platforms for a while. But since 2021, the “Shorts” feature has been added, and YouTube has reentered the race. So, for agents who are not into creating long-form content, YouTube Shorts offers a compelling alternative. - Unwatched and recently uploaded: The incessant desire to discover “The New” has always been an innate part of us humans. YouTube’s “Unwatched” and “Recently uploaded” features touch upon this feeling. YouTube fans have a higher tendency to check such fresh content first, as their home feed is usually loaded with previously-watched videos.
When you upload a new video, it will be listed in your subscribers’ recently uploaded section, and they’re more likely to check it the next time they visit. As for unwatched property, it stores the videos that you might have uploaded a while ago, but your subscribers haven’t watched yet. This means the content you upload to YouTube is stored where it should be, and it’s shown to those highly drawn to it. - YouTube Courses: This is another excellent feature of YouTube that you can’t easily find on other platforms. As a real estate agent, broker, appraiser, or home inspector, you sure have a lot to teach. Instead of randomly pointing out certain aspects of your profession and leaving many details unsaid, you can organize them into well-structured learning experiences.
This, on the one hand, helps you connect with many inner-circle industry professionals and real estate practitioners. On the other hand, it brings you passive income through YouTube ads. Last but not least, providing such educational content will define you as a trusted authority in your field, which encourages clients to reach out for their needs.
real estate channels to follow on YouTube
Marc Brenner has created a wonderful collection of educational and highly informative videos for novice and experienced real estate agents. Covering various aspects, Marc has created a strong real estate network for himself. Also, he has assisted many individuals in finding their paths within the industry and helped numerous house hunters find their ideal homes.
Aram Ghazaryan is a former real estate agent and a current real estate investor providing invaluable tips to agents, investors, buyers, and sellers. Reading through the reviews clients and real estate aficionados have given tells us a lot about both his expertise and about how YouTube can help create a strong real estate network.
In this case, you might have already heard the name! Tom Ferry is the CEO of the well-known real estate coaching company, Ferry International, which has been coaching those in the business for over 26 years.
In the Tom Ferry channel, you can find educational podcasts, interviews with influential figures, real estate social media tips, one-minute marketing tips, and more. As an independent agent, you may not be able to do the same, but you can certainly track down one line of growth and build around it.
Nicole is a real estate broker who primarily focuses on different aspects of home buying. Since 2018, she has been guiding buyers, sellers, and agents through the complexities of the property market. Her channel is filled with market insights, home-buying tips, mortgage advice, and other financing options. Totally recommended for real estate professionals.
Audra Lambert is another good example of a successful real estate social networker. Audra has been working on her channel for 5 years, and she has delved deep into the intricacies of home deals. From preparing properties for shooting and common pre-listing renovations to working with first-time buyers and mistakes agents should avoid, her channel offers a wealth of advice and market insights.
5. Reddit: The most active real estate communities
Reddit is a social media platform with approximately 0.52 billion active users, primarily appealing to young adults aged 18-29. The user base is predominantly male, with about 67% of users identifying as male and 33% as female. The platform supports a variety of content types, including text posts, videos, hyperlinks, and images, which are often used for discussions and sharing news.
What distinguishes Reddit from other platforms is its community-driven nature, where users engage in discussions and share content across thousands of subreddits. While specific engagement rates are not widely published, Reddit is renowned for its high-intent users and strong engagement within niche communities, making it a suitable real estate social network. The platform is predominantly used in the U.S. and other English-speaking countries.
useful Reddit features for real estate networking
Reddit stands out among real estate social networks for its exceptionally engaged communities. The platform features numerous subreddits, each with hundreds of thousands of members who actively participate in discussions and share their perspectives.
To experience this difference, consider posting identical content across various social platforms. You’ll notice that the engagement on Reddit surpasses that of other platforms combined!
Here are the main Reddit benefits for real estate networking.
- Strictly niche-based subreddits: Reddit communities adhere to stricter content guidelines, focusing discussions on specific topics. For instance, in a subreddit dedicated to real estate photo editing, sharing a post about drone photography would likely be considered off-topic and removed for violating community rules. This approach ensures that each subreddit, as part of the wider real estate social network, maintains its intended focus, and this allows real estate professionals to easily create a network of colleagues or clients.
- Sorting Preferences: When checking any subreddit, users can choose which posts to see first. That is to say, they can decide whether to see the latest or the most engaging posts. Not only that. They can also follow threats in each discussion. Therefore, there are multiple ways for agents to directly engage with individuals, depending on their purposes.
- Popular: This is another excellent feature of Reddit that gathers the most popular posts in each subreddit in one place. This allows professionals to discover trending topics, engage with a broader audience, and gain insights into what resonates with users across different communities.
- Reddit Ads: Reddit ads also provide a good way to create a real estate social network. These ads appear in highly related communities, and moderators or users can’t close or remove them.
real estate communities to follow on Reddit
This subreddit has been active since 2008, and it now has over 2.3 million users. Though the community is meant for homeowners and investors, other professionals also drop by to learn and teach, making the community a nice spot for growth.
This is another good subreddit that discusses various aspects of home buying, from loans and mortgages to credit repair, negotiating the purchase of a home, and home repairs. The community is designed to support individuals through each step of becoming a homeowner, and you can be one of the individuals providing support.
Zillow Gone Wild is all about listing photos that are too perfect or too faulty. Under any post here, you can see hundreds of comments made by agents, brokers, real estate photographers, photo editors, and casual users.
People may not seek your professional advice here. Yet, there is a lot to learn about individuals’ opinions on real estate trends, design preferences, market perceptions, etc.
Another hub for industry professionals, this subreddit is dedicated to trends and innovations that technology has brought to real estate. Here, professionals can learn about the ways cutting-edge tech helps with property management, marketing, client communication, and transaction processes through a vibrant real estate social network.
This subreddit covers topics related to home staging and design, making it suitable for sellers preparing their listings, buyers furnishing new homes, photographers looking to edit photos, and agents who prefer to stage and shoot properties by themselves. This is somewhat a hub of real estate DIYers interested in enhancing property appeal without breaking the bank.
How to Begin With Real Estate Social Networks?
No super-active agent can manage all aspects of their social media presence single-handedly. Even if you’re hiring a social media admin, you’d better start with one or two platforms and expand your online presence little by little.
Apart from this, do some research on the platforms you choose and see how other people in your business are effectively using them. This includes learning about real estate digital marketing strategies they use to promote their social accounts and how they engage with their audience through content creation.
Moreover, it’s important to have a well-organized yet flexible content calendar so that you know when and what content to post across each platform. Last, but not least, make sure to join and contribute to well-known communities to let others learn more about you.
In Closing
Building a real estate social network doesn’t happen overnight. Apart from being highly active in real estate communities, you have to build your own community and make it a source of learning and entertainment for those with whom you wish to connect.
Similarly, you can’t expect everything to work out right from the start. You’re probably in for some trial and error before finding the right approach. Overall, if you truly intend to build a real estate social community and network, you have to work hard for 1-2 years before expecting any significant results.
