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Tan Tason

Tan Tason

Tan began her journey as a photographer, eventually turning into the real estate world. Though love for words never faded. In fact, it eventually led her to pursue a career as a real estate journalist, a role she has passionately embraced since 2014. Her main interests lie in exploring market trends, architectural design, and uncovering how spaces shape the lives of those who inhabit them. With a knack for blending data-driven insights and creative storytelling, her work offers readers a fresh perspective on the evolving real estate landscape.

apartment staging
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From Empty to Inviting: Expert Tips for Effective Apartment Staging

by Tan Tason November 4, 2024
written by Tan Tason

Staging is the secret ingredient that can turn any real estate into an extraordinary haven. It gives a makeover to an otherwise tired old space, turning it from blah to beautiful, and aims to entice potential buyers or tenants to imagine themselves living there. But there’s more to staging than just fluffing pillows; it’s about crafting an inviting atmosphere that feels livable, desirable, and—let’s face it—valuable.

Effective staging can work wonders, speeding up sales and even boosting final prices. Studies have clearly shown that staged homes often sell faster and for higher prices than their vacant or poorly presented counterparts. Staging is a strategic dance that highlights an apartment’s strengths while subtly downplaying… ahem… the angles that need improvement. Explore this blog to discover expert apartment staging tips and techniques for transforming any flat from empty to enchanting.

Read More: Benefits of virtual staging

Apartments vs. Homes: Same Goal, Different Approach

While staging principles apply broadly across different types of properties, there are some key differences between apartment staging and that of houses:

  • Space Constraints: Apartments, especially in urban areas, often have limited square footage. Apartment staging needs to make the most of every inch, ensuring rooms feel functional and spacious without overcrowding.
  • Target Audience: Apartments may cater to a more specific demographic such as young professionals, students, or retirees. Understanding the needs of your target market is crucial when staging an apartment.
  • Multifunctional Rooms: In smaller apartments, it’s common for rooms to serve multiple purposes (e.g., a living room that doubles as a home office). Apartment staging should reflect this by showing how the space can be used efficiently without sacrificing style.
  • Emphasis on Light: Apartments can sometimes lack natural light, especially in dense urban areas. Staging often focuses on adding extra lighting to brighten the space and make it feel more open and airy.

By understanding these nuances, you can tailor your apartment staging efforts to meet the specific demands of such spaces, ensuring the flat in question feels both practical and desirable.

Before You Begin: Pre-Staging Preparations

Before diving into the creative aspects of apartment staging, take care of the basics. Pre-staging ensures that the apartment is clean, well-maintained, and ready for the design elements that will transform it from an empty space to a welcoming home. Skip these essential steps at your own risk!

Decluttering: Start with a clean slate

The most important step in apartment staging is decluttering. Clutter can make even the most spacious apartments feel cramped and uninviting. If the apartment is currently occupied or still has belongings in it, it’s essential to remove excess items that distract from the property’s key features. This includes:

  • Personal Items: Remove personal belongings such as family photos, knick-knacks, and memorabilia. Buyers need to be able to imagine themselves living in the space; it’s quite hard to do when they see someone else’s life on display.
  • Unnecessary Furniture: Extra or oversized furniture can make rooms feel smaller. Clear out anything that isn’t necessary to highlight the functionality of the room.
  • Counter Clutter: In kitchens and bathrooms, clear off counters to showcase the available space. Only leave out minimal, stylish items like a bowl of fresh fruit or a neatly arranged set of towels.

A decluttered place provides a clean slate for a successful apartment staging, making it easier to arrange furniture and accessories in a way that enhances the flow and feel of the space.

real estate item removal

Read More: Virtual Decluttering

Deep cleaning: Ensuring a fresh canvas

Once the apartment is decluttered, the next step is a thorough deep cleaning. A spotless apartment not only looks better but also gives potential buyers confidence that the property has been well-maintained.

  • Floors and Carpets: Steam-clean carpets and polish hardwood or tile floors. Scuffed or dirty flooring can easily put a dent in the overall presentation of the apartment.
  • Windows and Mirrors: Clean all windows, mirrors, and glass surfaces to let in as much natural light as possible and give the apartment a bright, airy feel.
  • Kitchens and Bathrooms: Pay special attention to kitchens and bathrooms, which are critical to buyers’ decision-making processes. Make sure appliances are clean, grout is scrubbed, and fixtures shine.
  • Walls and Ceilings: Don’t forget to dust and clean walls, baseboards, and ceilings. If walls have scuffs or outdated paint, consider a fresh coat of neutral paint. Everyone, literally everyone, wants their new house to have a brand-new look as well, even if it’s decades old…

A clean apartment void of all clutter sets the stage for everything that follows and prevents distractions that could turn off potential buyers.

Maintenance issues: Fixes that matter

Even the most artistic apartment staging project will fail to impress if there are obvious maintenance issues and overdue repairs. Focus on:

  • Lighting Fixtures: Replace burnt-out bulbs, fix flickering lights, and make sure all light fixtures are in good working order.
  • Plumbing: Check for leaky faucets, running toilets, or any visible water damage. Buyers tend to be particularly sensitive to plumbing issues, as they can signal larger problems.
  • Doors and Windows: Ensure that doors open and close smoothly, and windows are easy to operate. If there are any cracks or drafts, seal them properly to avoid raising concerns about energy efficiency.
  • Painting and Patching: Address any visible wear and tear, such as chipped paint or nail holes in the walls. A fresh coat of neutral paint can go a long way in making the space feel fresh and move-in ready.

The Main Apartment Staging Process: Tips to Success

It’s time to dive into the heart of apartment staging. The goal is to highlight the best features and create a space that resonates with potential customers.

Furniture selection and placement

maximizing space in small apartments

In many urban settings, apartments can be small, so it’s crucial to choose furniture that enhances the sense of space. For one thing, opt for multi-functional pieces that serve multiple purposes, such as a sofa bed or a coffee table with storage. Also, observe the scales and proportions. Avoid oversized pieces that can make the space feel cramped. Instead, use streamlined furniture that maintains an open flow.

choosing neutral but appealing furniture

While you want to create a welcoming atmosphere, it’s important to keep personal tastes in check. Stick to neutral colors like light grays, beiges, and whites that create a blank canvas and appeal to a wider audience. Also, go for stylish accents such as decorative pillows, throws, and art to add splashes of color without overwhelming the space.

observing scales and avoiding overcrowding

Carefully consider the layout of each room. Create clear pathways and avoid overcrowding by arranging furniture for an optimized flow. This encourages movement through the space. Moreover, try to define spaces using rugs or certain furniture sets.

Let there be light: Brighten up the place

natural light: leveraging windows and light exposure

Natural light can significantly enhance the appeal of an apartment. Make the most of it by maximizing natural light. Open curtains and blinds to let in as much light as possible. Consider using sheer window treatments that allow light to filter through while providing some privacy. If certain areas receive more light, arrange furniture to draw attention to those spaces.

adding artificial lighting for a cozy ambiance

In addition to natural light, using artificial lighting strategically can transform an apartment. Layered lighting in the form of a combination of overhead lighting, table lamps, and floor lamps helps create a warm and inviting atmosphere. You might want to consider dimmable lights for flexibility, allowing potential buyers to adjust the ambiance to their preferences.

Color schemes and decor

virtual staging
virtual staging ai

neutral colors vs. bold accents: finding the right balance

While neutral colors are generally preferred for large surfaces, you can introduce bold accents to add interest. For instance, if the apartment allows, consider painting one wall a deeper color to create a focal point. This can add drama without overwhelming the room. Alternatively, you can use tasteful artwork and decor that complements the chosen color scheme.

adding texture and personality through accessories

Texture adds depth and warmth to an apartment. You can incorporate various materials through textiles, like cushions, throws, and rugs, in different fabrics to create a cozy environment. Textured materials soften the look of modern furniture and make a space feel more inviting. Also, you can make use of plants, flowers, or wooden elements to introduce a sense of naturalness and life into the apartment.

The outdoors is your ally

Balconies, patios, and shared spaces add value to small houses. If the apartment includes outdoor spaces, don’t overlook them. Use outdoor furniture to create an inviting space for relaxation or leisure time. A small table and chairs can transform a balcony into a charming café. Moreover, ensure that any shared spaces or entrances are tidy and appealing. Simple enhancements like potted plants or a clean welcome mat can make a positive first impression.

Cost-Effective Apartment Staging: It’s All Too Possible

Staging an apartment doesn’t have to break the bank. With a little creativity and planning, you can achieve a beautiful, inviting space that appeals to potential buyers or renters without overspending. Cost-effective solutions include DIY techniques, thrift stores, online marketplaces, renting vs. buying furniture, utilizing natural houseplants and light, or focusing on the essentials to cut costs.

But truth be told, it’s now been years since apartment staging has become needless of such practices. Physical staging is now only used for setting the stage for open house visits. In its place, you have virtual staging made possible via digital photo editing that has made the entire process exceptionally short and easy. And to take things even further, for instant results and literally endless creative options, you have AI virtual staging, powered by continually developed artificial intelligence and free from any human labor.

Virtual staging and AI in apartment marketing

Virtual staging and AI in apartment marketing

Virtual staging involves using computer-generated imagery (CGI) to create realistic representations of furnished spaces in vacant apartments. Add artificial intelligence to the mix, and you have AI virtual staging, in which data and machine learning labor take place behind the curtains to present users with an automated service that delivers results in seconds.

Apart from virtual staging, you have other virtual photo editing services including decluttering, photo enhancement, day-to-dusk transformations, and more.

One important note here: While virtual apartment staging can do so much–whether done by human photo editors or AI–what we discussed above about preparing your apartment for staging still applies, because the better the photo you upload or submit for virtual staging services, the better the final results will be.

benefits of (AI) virtual staging

  • Reduced Costs: Traditional staging can be expensive, involving rental fees for furniture, decor, and labor. Virtual staging or its AI version costs a very tiny fraction of traditional staging, significantly reducing costs like you wouldn’t believe.
  • Time Efficiency: Traditional staging can take days or even weeks to arrange, while virtual staging can be completed quickly in a day or two, while AI virtual staging delivers results in less than a minute.
  • Endless Design Possibilities: Virtual staging provides unlimited options for design styles, colors, and layouts. This flexibility allows sellers to tailor the staging to appeal to specific target audiences or market trends.

Virtual staging and its AI version are powerful tools in apartment staging that can enhance property appeal, reduce costs, and streamline the selling process. By leveraging this innovative approach, you no longer have to worry about apartment staging costs.

You’re Dealing with People: Stage for Different Audiences

As we hinted above, understanding your target audience is crucial when staging an apartment. Different demographics have distinct preferences and needs. Tailor your apartment staging approach to appeal to specific groups to increase the likelihood of a successful sale or rental.

Young professionals

Young professionals often look for apartments that fit their busy lifestyles while still feeling stylish and inviting. To attract this demographic, emphasize a modern, minimalistic aesthetic with clean lines and simple decor. Opt for multifunctional furniture that maximizes space, like a desk that doubles as a dining table or a sofa bed for guests.

Moreover, you can highlight tech amenities to appeal to their tech-savvy preferences. If available, stage the apartment with smart home features that can enhance convenience. To kick the ball out of the park, incorporate elements that reflect an active lifestyle, such as gym equipment, a workspace, or even a cozy reading nook. They’ll never know what hit them!

Families

Families typically seek spaces that offer comfort, functionality, and safety. Arrange furniture to create clear, defined spaces for family activities, such as a cozy living area for relaxation and a dining space for meals together. Use rugs to separate areas and make the layout feel cohesive.

You’ll do well to go for family-friendly elements, like durable fabrics and soft furnishings. Staging with items like toys or books in designated areas can help convey a sense of warmth and livability. Also, often look for apartments that can accommodate their belongings. Showcase ample storage solutions, such as organized closets and storage units.

Empty nesters and retirees

Empty nesters and retirees may seek a more tranquil living environment with features that prioritize comfort and accessibility. Warm colors, soft fabrics, and comfortable furniture appeal greatly to their taste. Layering textures with throws and cushions can add warmth and make the space feel more homely.

Movement and safety go hand-in-hand for this group. Ensure that pathways are clear and that furniture arrangement allows for an easy flow. If the apartment is one-level or has accessible features, make sure to highlight these advantages during staging. Similarly, if the apartment has a patio or balcony, stage it as a relaxing retreat. Include comfortable outdoor furniture, plants, and decorative elements that create an inviting space for relaxation.

Students

Students often look for two things: Affordability and functionality. Trendy, yet budget-friendly decor that reflects a youthful vibe speaks to them. Use bright colors and fun patterns (not blinding ones, though) to make the space feel lively. Separate areas for studying or relaxing, such as a desk with good lighting and comfortable seating. Consider apartment staging elements like books and school supplies to help students envision how they would use the space.

A soft spot for students is the possibility of sharing the costs with a roommate or two. So if the apartment allows, highlight its potential for roommates by showcasing multiple sleeping areas or demonstrating shared spaces that promote social interaction.

Luxury buyers

Luxury buyers yearn for sophistication, elegance, and exclusivity. Your apartment staging must shout quality, uniqueness, and maybe a bit of over-the-top lavish expenses. Invest in high-quality, stylish furniture and decor that reflects luxury. This includes using upscale materials, designer accents, and tasteful artwork that creates an air of sophistication.

Put in unique decorative elements that tell a story, such as art pieces or handcrafted items. Luxury buyers appreciate the attention, both to details and to themselves; it’s always great fun to tell tales about how or where you purchased an item of significance. The bottom line is you must use staging to convey a luxurious lifestyle, showcasing features like a gourmet kitchen, spa-like bathrooms, or elegant outdoor spaces.

Time for New Heights

Staging an apartment is a powerful strategy that can significantly enhance its appeal and marketability. By transforming an empty space into a welcoming environment, sellers and real estate professionals can create an emotional connection with potential buyers or renters.

Effective apartment staging involves several key components, from understanding the fundamentals of staging and preparing the space to employing expert tips and cost-effective solutions. Embracing modern techniques like virtual staging opens up a world of possibilities. With stunning visuals that captivate online audiences, virtual staging enhances marketing efforts and allows for greater flexibility in design.

But remember: Most importantly, a well-staged apartment tells a story—one that potential residents can envision themselves becoming a part of. With the right approach, you can create a welcoming atmosphere that speaks to the hearts of your audience.

FAQs

How much does it cost to stage an apartment?
The cost of staging an apartment can vary widely depending on factors such as the size of the space, the extent of the staging, and whether you choose traditional or virtual staging. Traditional staging can range from a few hundred to several thousand dollars, while virtual staging is generally more cost-effective, often costing a few hundred dollars for professional digital rendering.
Is virtual staging effective for marketing apartments?
Yes, virtual staging can be highly effective for marketing apartments. It allows sellers to present high-quality, visually appealing images that showcase the potential of the space. Virtual staging can attract more interest from potential buyers or renters, particularly in online listings, where first impressions matter.
How do I choose the right style for staging?
Choosing the right style for staging depends on your target audience. Research the preferences of your potential buyers or renters and opt for designs that resonate with them. For instance, modern and minimalistic styles appeal to young professionals, while warm and cozy settings may attract families. Consider using a neutral palette with pops of color to make the space inviting and versatile.
November 4, 2024 0 comment
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property listings using AI
AI in Real Estate

Revolutionizing Property Listings: How AI is Transforming the Real Estate Market

by Tan Tason October 30, 2024
written by Tan Tason

Today, transforming the customer experience in property buying transcends basic optimization. It incorporates a wealth of innovative solutions, such as property listings using AI, which offer remarkable advantages that no real estate agent should miss out on.

For quite some time, many real estate agencies have provided their clients with innovative options, such as virtual home tours and virtual assistants, to enhance the property buying experience. Although these tools have demonstrated their effectiveness, they have not been widely embraced by real estate agencies. In practice, the integration of such AI-driven technologies remains relatively rare within the industry.

The technology behind “property listings using AI” plays a crucial role in significantly speeding up real estate practices. This approach to listings has the power to transform marketing strategies within the real estate industry.

Such a paradigm shift is one that agents will enthusiastically embrace. Meanwhile, clients can feel confident in knowing they have secured the best possible deal. They can trust that their contract reflects a favorable agreement.

Read More: AI Real Estate Photo Editing

Could AI-Driven Property Listings Compromise Our Classified Data?

It’s understandable that there are concerns about data privacy and security when it comes to property listings using AI.

As artificial intelligence continues to evolve across various industries, experts in the field are developing specialized security standards. These standards are designed to enhance the effectiveness of AI within each sector. These AI security professionals not only create these standards but also closely monitor their implementation.

With appropriate safeguards and best practices in place, there is no need for undue worry regarding the security of classified data in this context. Now, let’s delve into how these listings function and enjoy watching the transformation taking place around us.

Discover the Exciting Features of Property Listings Using AI

At the outset, AI begins by gathering a rich tapestry of information about properties. It sifts through details such as size, the number of rooms, age, and location, while also considering the amenities that make a home appealing.

This data-driven approach extends to understanding market trends, which involves delving into historical sales figures, current market conditions, and local demographics. Moreover, AI is keenly aware of consumer behavior. It analyzes how prospective buyers interact with listings, tracking their clicks, inquiries, and viewings to refine its insights.

Read More: AI real estate photo editing before and after

Pinpointing what attracts the buyers

What’s truly remarkable is how these algorithms pinpoint the factors that attract buyers. Through advanced techniques like machine learning, AI can perform what’s known as feature importance analysis. This process involves evaluating which property features such as a sparkling swimming pool, an upgraded kitchen, or the convenience of nearby schools hold the most appeal for buyers.

Analyzing properties descriptions

Sentiment analysis allows AI to interpret the language found in previous property descriptions and customer feedback, shedding light on what truly resonates with potential homeowners.

By utilizing and analyzing extensive data, artificial intelligence can offer buyers personalized property listings that align seamlessly with their needs. This not only fosters a fairer and more transparent transaction process for property owners but also enhances the overall experience.

Additionally, real estate consultants appreciate the efficiency of this approach, as it enables them to receive their commissions in a timelier manner. A win-win situation for all parties involved; that is one of the revolutionary outcomes of property listings using AI.

Read More: Real estate listing description

Exciting Possibilities That Await When It Evolves

You might be amazed to learn that this is just the tip of the iceberg. Developing property listings using AI has the potential to unlock an even greater array of benefits.

In a world where agility is key, AI can take it a step further with its real-time recommendations. Imagine running tests where different versions of a listing, each with unique descriptions or visuals, are compared to see which captures more attention.

This practice, known as A/B testing, helps determine the most effective presentation. Furthermore, AI’s ability to make dynamic adjustments in real-time empowers sellers to respond promptly to trends, whether it’s recalibrating pricing strategies or showcasing particular amenities that are in vogue with buyers at that moment.

How Property Listings Using AI Impact Real Estate Marketing?

AI-driven property listings have the potential to revolutionize the way you buy and sell real estate. By leveraging data collected through artificial intelligence, you can effectively identify target customers based on their interests and behaviors. This approach can significantly enhance account-based marketing strategies within the real estate industry.

Marketers in the real estate industry will find that having a well-organized and appealing database can significantly boost their returns on investment (ROI) for any marketing strategies they use. Essentially, the more property listings that utilize artificial intelligence (AI), the greater the return they can expect to see.

Tapping into the potential of small-budget investors

AI-enhanced property listings open up new avenues for real estate professionals. One notable area is real estate investment, where the introduction of AI is expected to attract an increasing number of small-scale investors to the market. This shift not only broadens the base of potential investors but also invigorates the real estate landscape as a whole.

Final Thoughts

The integration of AI in property listings is reshaping the landscape of real estate, enabling businesses to operate more efficiently and effectively. According to a report by Mindinventory, 49% of real estate firms indicate that adopting AI has allowed them to reduce operating costs, while 63% have experienced increased revenue as a result.

Now, with enhanced data analytics, real estate professionals can target potential buyers with unprecedented accuracy, tailoring offerings to meet specific preferences and needs. Property listings using AI promise to further elevate the industry’s engagement with cutting-edge technologies. It’s clear that we should prepare for a significant transformation in real estate transactions ahead.

October 30, 2024 0 comment
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Box Brownie virtual staging vs. AI HomeDesign
Services

Staging Showdown: AI HomeDesign vs. BoxBrownie-A Deep Dive into Virtual Home Transformation

by Tan Tason October 20, 2024
written by Tan Tason

Virtual staging is gaining more popularity among real estate agents for its cost-effectiveness, quick turnaround time, and ability to showcase properties in a visually appealing way.

The technique indeed has its pros and cons, which we’ve discussed earlier in our comparison of virtual staging vs. physical staging. In this blog, we’re pitting two virtual staging heavyweights against one another. To this end, we’ll compare BoxBrownie virtual staging vs. AI HomeDesign’s similar service to see which you should choose for your next listing.

BoxBrownie vs. AI HomeDesign

BoxBrownie is regarded as one of the most experienced real estate photo editing companies in the world. This Australia-based real estate photo editing company was established back in 2014, and, since then, it has been providing real estate agents with top-notch real estate photo editing services.

AI HomeDesign, on the other hand, is a relatively young real estate photo editing company founded in Vancouver, BC, in 2023. Impressively, however, within only a year, AI HomeDesign has managed to establish itself as a competitive player in the industry, providing fast and affordable photo editing services to real estate professionals.

The primary distinction between the two companies lies in their approach to real estate photo editing. While the former relies heavily on human photo editors, the latter employs state-of-the-art technology to provide those services. As a result, when comparing BoxBrownie virtual staging vs. AI HomeDesign’s AI virtual staging, notable differences emerge in areas such as turnaround time, pricing, service variety and creativity, and quality.

The process: How do the two services work?

Let us begin by looking at how these platforms operate. As expected, they both require users to sign up before placing an order. Similarly, both platforms offer some free generations to those who do so.

The main difference regarding this free trial, however, is that BoxBrownie’s free generations can only be used for Day-to-Dusk and Image Enhancement services, whereas AI HomeDesign doesn’t restrict users regarding how they should use their free credits.

Additionally, BoxBrownie demands users to provide extra details such as their phone number, company name, country, industry, and how they found the platform. Unlike BB, AI HomeDesign doesn’t require such extra information, making the process a tad smoother.

BoxBrownie’s signup requirements
BoxBrownie’s signup requirements
AI HomeDesign’s signup requirements
AI HomeDesign’s signup requirements

Design styles: Comparing the aesthetics

Offering a variety of design styles in real estate photo editing provides agents with the flexibility to tailor property visuals to both the architecture and the preferences of their target audience.

For instance, an old house in a rural area might be better showcased with a traditional farmhouse design, appealing to potential buyers seeking such visuals.

BoxBrownie: BB offers virtual staging with nine design styles, namely:

  • Modern
  • Mid-Century Modern
  • Contemporary
  • Industrial
  • Scandinavian
  • Farmhouse
  • Hampton
  • Traditional, and
  • Commercial

The commercial style is of two types: Office, and Non-Office. As you would expect, this style is more suitable for commercial real estate.

AI HomeDesign: In comparison, AI HomeDesign offers seven design styles that agents can try for their listings. They are:

  • Modern
  • Contemporary
  • Scandinavian
  • Industrial
  • Farmhouse
  • Hampton, and
  • Traditional

AI HomeDesign shares nearly all the design styles provided by BoxBrownie, with the exception of Mid-Century Modern, which is quite similar to the Modern style, and Commercial.

Turnaround time: What’s the wait for each company?

BoxBrownie: Regarding turnaround time, BoxBrownie’s service relies on human digital stagers. Thus, it requires 48 hours to deliver results. If clients wish to make changes in their virtually staged photos, they have a 2-month window to demand modifications free of charge. Such changes, too, will take time. So, if speed is what you’re looking for, well, BoxBrownie can make things challenging.

AI HomeDesign: On the contrary, each time you use AI HomeDesign’s virtual staging service, you will get 3 virtually staged photos of the same room in under 30 seconds! What’s more, if you’re in any way not happy with the results, you can endlessly regenerate that same photo for free until you’re satisfied. Users can also remove an item or replace it with another one the very moment they receive their results.

Verdict: So, while one agent might be still busy filling out the sign-up form on BoxBrownie and then waiting 48 hours for their photos, their colleague could be staging a complete house and have the final images ready in no time using AI HomeDesign.

Pricing: How much does each virtual staging service cost?

One of the main reasons why many agents are shifting to virtual staging is the high costs of physical staging which can quite easily pass $2,000.

BoxBrownie: Staging a single photo by BoxBrownie costs $24. So, To virtually stage a small apartment with a bedroom, living room, dining room, and guest room–four spaces in total–BoxBrownie will charge you $92.

AI HomeDesign: AI HomeDesign offers four different pricing plans on monthly and yearly subscriptions. The cost of virtual staging depends on the type of subscription and the plan selected. With a monthly Standard Plan, for example, you can stage 10 rooms for $25! With a yearly Enterprise Plan, though, you can stage 200 photos for only $45; that’s $0.24 per photo!

Here’s a look at AI HomeDesign’s pricing plans.

ai homedesign pricing plans

Verdict: Now, think of the four spaces you wanted to give to BoxBrwonie. Staging those same four rooms with AI HomeDesign would cost $0.92 to $10.

Also, it’s important to note that staging a room with BoxBrownie will give you a single result for every single room. In contrast, with AI HomeDesign, users can explore all seven styles for the same room using just one credit!

Quality of service: Which service has more appeal?

What about the quality of BoxBrownie’s virtual staging vs. AI HomeDesign’s? Do these companies provide similar results, or does one offer more realistic and customizable staging options than the other?

You can find a dozen samples in BoxBrownie’s virtual staging gallery showcasing various spaces such as:

  • Bedrooms
  • Livingrooms
  • Dining rooms
  • Kitchens
  • Patios
  • Offices, and
  • Gyms

At the moment, AI HomeDesign doesn’t offer virtual staging for kitchens and gyms. As for BoxBrownie, it doesn’t provide staging for foyers.

Therefore, to make a suitable comparison, we first randomly selected a bedroom, living room, dining room, patio, and home office that had been staged by BoxBrownie’s professionals. Then, we had AI HomeDesign stage them again to compare the results. Read on to see the results.

bedrooms

The photo below shows an empty bedroom. Below this photo, you can see two furnished versions of it. One was staged by BoxBrownie, and the other was furnished by AI HomeDesign.

before virtual staging

ai homedesign bedroom virtual staging vs. boxbrownie

The view outside the window remains consistent in both photos, and the structure and fixtures are untouched. When it comes to the style, though, we’ll leave that judgment to you!

It’s worth mentioning that for bedroom staging, AI HomeDesign provides options for single and double bedrooms. If the bed appears too large or too small for your room, you can simply adjust the bedroom type to achieve the right fit

living room

Here’s a living room, first staged by BoxBrownie and then staged by AI HomeDesign. Both variations are fairly neat and realistic.

BoxBrownie’s version has left the original furniture intact. While that’s a good point, this piece doesn’t go well with the other items!

before living room virtual staging

ai homedesign living room virtual staging vs. boxbrownie

AI HomeDesign, however, has taken the liberty of removing the old furniture. This undertaking ensures that the resulting item set sports a completely consistent and precise style.

dining room

Next, we compared two furnished dining rooms. As you can see, in BoxBrownie’s final result, the furniture looks somewhat artificial, especially considering the two chairs to the left. The dining room furnished by AI HomeDesign, however, is more realistic and blends perfectly well with the space.

ai homedesign dining room virtual staging vs. boxbrownie

patio

And down below’s a patio staged in two distinct styles. In both versions, the color harmony between the furniture and its surroundings is evident, and both virtual staging platforms do a good job for putting items in place regarding patios.

ai homedesign patio virtual staging vs. boxbrownie

home office

Finally, let’s take a look at the staging of the following home office and see how the two versions stack up.

before home office virtual staging

ai homedesign home office virtual staging vs. boxbrownie

One of the most crucial MLS specifications for property listing is that no fixture should be added or removed during virtual staging. This is to ensure that the original structural elements of the property remain unchanged in the images to avoid misleading customers and, in turn, steer clear of legal consequences.

AI HomeDesign’s AI-based virtual staging has suitably adhered to this principle without adding or removing any fixtures. In BoxBrownie’s version, though, we see two pendant lights added to the ceiling!

As you can see, AI HomeDesign’s virtual staging delivers results comparable to those of BoxBrownie’s professionals. We can go so far to claim that a cursory look at these photos can show that AI HomeDesign is even superior when it comes to photo quality and attention to detail.

BoxBrownie Virtual Staging vs. AI HomeDesign: Which One to Choose?

Weighing all aspects, it’s evident that AI HomeDesign leads BoxBrownie in virtual staging. Within a year, this AI-powered platform has crafted a model that can stage any space in seven different styles, all with impressive quality and precision.

While BoxBrownie takes 48 hours to stage a single room, AI HomeDesign does that in less than 30 seconds! What’s more, regenerating further editions of the same photo is free of charge. In terms of costs, AI HomeDesign has far more affordable pricing plans than BoxBrownie.

Our AI model is updated every other month, and with each update, it becomes more accurate and versatile, delivering even more realistic and tailored staging results to meet the needs of our users.

New users might notice that some generated photos don’t align with their expectations, most often due to not following the requirements concerning original photos. To ensure the best results, be sure to review our photo guide. Plus, since regenerations are free, feel free to experiment with different design styles to achieve the most desirable impressions.

FAQs

Does AI HomeDesign offer human virtual staging?
AI HomeDesign employs AI technology to perform virtual staging. But it also has a professional team of human virtual stagers who can handle more intricate customization requests. The aim is to provide a personal touch and ensure that each staged room meets the clients’ specific visions.
What makes AI HomeDesign a better choice than BoxBrownie?
Fast and listing-ready results, lower pricing, and a continuously improving database that adapts to market trends and user feedback, ensuring high-quality and up-to-date staging options for every property.
October 20, 2024 0 comment
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Top 10 real estate cameras 2025
Real Estate Photography

Top 10 Best Cameras for Real Estate Photography in 2025

by Tan Tason October 9, 2024
written by Tan Tason

Real estate photography plays a key part in attracting potential buyers and closing deals faster. A camera for realtors with excellent resolution, versatility, and ease of use can significantly enhance the quality of photos and, in turn, the visuals of property listings.

Near the end of 2024, we have several outstanding camera options with unique features tailored to capture stunning property images. This comprehensive guide will help you navigate the top 10 cameras for real estate photography in 2025, providing detailed insights to help you find the camera that best suits your needs.

Read More: Real Estate Photo Editing

Features to Unlock Potentials

Before jumping in and introducing the best cameras for real estate photography, let’s take a look at the key features that matter greatly when selecting a camera for stunning property pictures:

  • Wide-angle lens compatibility: To have the best cameras for real estate photography, take a moment and check how wide-angle the lenses are. You can take expansive and inviting images by showcasing the full breadth and depth of space using such lenses.
  • High resolution: With a high megapixel count, you can take images that won’t lose clarity if you crop or enlarge the virtual images, giving you much greater freedom when the time comes to use those images.
  • Low-light performance: For bright and clear real estate images, always consider cameras with quality low-light performance so that your camera can produce pictures in such dimly lit conditions.
  • Dynamic range: This range refers to light and color perception. A large dynamic range makes photographing a room’s brighter and darker spots easier, creating a realistic and well-balanced image.
  • Tilt screen: To take photos from various perspectives, the tilt screen quality facilitates taking the ideal picture without requiring difficult body poses.
  • Stability and portability: As a photographer, you need to carry around your arsenal like your life depends on it! The best cameras for real estate photography must have a reasonable maximum weight to make them both portable and stable.
  • Autofocus: To have a quick and accurate focus for sharp images, a camera with an autofocus system helps lock onto subjects effortlessly and precisely.
  • Ease of use: Cameras are complicated tools, but they shouldn’t require exceptional expertise to operate! For a smooth experience with shooting, choose a camera that is easy to handle and operate.
Read More: Real Estate Video Apps

10 Best Cameras for Real Estate Photography

1. Canon EOS R5

Canon EOS R5 for real estate photography

At the top of our list of best cameras for real estate photography is the Canon EOS 5D Mark IV which is guaranteed to produce excellent images.

With its 45-megapixel full-frame sensor to provide outstanding resolution and detail, the Canon EOS R5 definitely stands out. The camera also supports 8K video recording, making it versatile for photos and videos.

To capture detailed images of properties, this option offers an advanced autofocus system to ensure sharp and precise focus and make it easier to shoot in various lighting conditions.

This camera is probably the best choice for professionals who require high-quality images and versatility. Besides, its high resolution can showcase intricate details of luxury properties.

pros and cons

  • The EOS R5 offers superior image quality and dynamic range, making it ideal for high-resolution real estate photography.
  • Some buyers criticize the camera for its high price.

2. Nikon Z7 II

Nikon Z7 II for real estate photography

The Nikon Z7 II is one of the best brands with high demand in the market for its top-tier image qualities and impressive autofocus system.

The camera features a 45.7-megapixel full-frame sensor and dual EXPEED 6 processors. This high-sensory quality enables you to capture impressive images that benefit from the camera’s impressively high processing capacity.

This brand camera is among the best cameras for real estate photography due to its 4K video recording and advanced autofocus quality.

If taking detailed shots of properties is your top priority, don’t hesitate to buy this camera.

pros and cons

  • The high image resolution and robust performance of the Nikon Z7 II have satisfied scores of buyers and garnered impressive praise.
  • Some users, however, criticize the slightly bulky design of the camera.

3. Sony A7R IV

Sony A7R IV for real estate photography

We can’t talk about the best cameras for real estate photography without considering the Sony A7R IV. This lightweight camera features impressive image quality and color rendition.

The Sony A7R IV offers unparalleled image detail and clarity due to its impressive 61-megapixel full-frame sensor. The camera is famous for fast hybrid autofocus and 4K video recording capabilities.

If you are one of those photographers specializing in high-end property listings, you can capture the highest level of detail and resolution with this impressive piece of photography hardware.

pros and cons

  • Buyers are so satisfied with the image quality and detail the A7R IV offers.
  • However, quality doesn’t come cheap, and this camera has a high price as some users suggested.
  • Some other – ahem… amateur – users also complain about the extensive feature set of the cameras they found overwhelming.

4. Fujifilm X-T5

Fujifilm X-T5 for real estate photography

The weather-resistant Fujifilm is an ideal example of a one-size-fits-all motto! It never fails you! Whether you want to take photos in a freezing blizzard, a scorching hot day, or a pouring rainstorm, the camera always works.

With a compact design, the Fujifilm X-T5 features a 40-megapixel APS-C sensor and offers excellent color reproduction. The camera offers advanced color processing and versatility in various lighting conditions.

This camera is suitable for real estate professionals looking for a portable and easy-to-use camera while keeping image quality at a high level. It’s an ideal choice if you are looking to take vibrant and accurate colors in your photos.

pros and cons

  • Buyers always appreciate how the compact size of this camera makes it highly portable.
  • The X-T5 gets good comments for its color accuracy and handling.
  • Some buyers criticize the camera’s performance in low light compared to full-frame cameras.

5. Panasonic Lumix S1R

Panasonic Lumix S1R for real estate photography

Some call the Panasonic S1R the “big brother” to the Lumix G9, for its excellently professional-level features, including high-quality, high-resolution image processing and production.

The Panasonic Lumix S1R is known for a 47.3-megapixel full-frame sensor. The camera features a high-resolution mode that captures exceptionally detailed images. It also supports 4K video recording. This camera is ideal for real estate photographers looking for high-resolution images and flexibility in their shooting options.

pros and cons

  • The S1R offers high-resolution and versatile shooting options for users.
  • The large size and heavy weight have made the camera less convenient for some users.

6. Olympus OM-D E-M1 Mark III

Olympus OM-D E-M1 Mark III for real estate photography

This pro-level performance camera can take the tick for every box in your list if you are looking for a complete pack of lightweight, weather-sealed, compact camera that comes with many more options.

With its unique sensor quality, the Olympus OM-D E-M1 Mark III features a 20.4-megapixel and in-body image stabilization. Due to its compact design, the camera is among the best cameras in the real estate photography industry for being highly portable and user-friendly.

This camera is perfect for those real estate agents who need a lightweight and versatile option for photography. The portability and stabilization of the camera help real estate professionals to easily handhold the camera when shooting in various conditions.

pros and cons

  • The camera is loved by users for its in-body image stabilization and portability.
  • Some users are not satisfied with its lower resolution compared to full-frame sensors in certain situations.

7. Leica SL2

Leica SL2 for real estate photography

This German camera won’t let you down when it comes to premium lenses that allow for producing high-quality images. The Leica SL2 comes with a 47-megapixel full-frame sensor. The camera has a reputation for its exceptional build quality and image clarity, and it also supports 4K video recording.

This camera is suitable for real estate professionals seeking a robust and high-quality camera for photography. For demanding shooting environments, its build and image quality make it well-suited for real estate.

pros and cons

  • Users prefer the SL2 for its outstanding image quality and durability.
  • The camera is designed for real estate users who value top-tier performance and build.
  • The high price tag of the camera, though, needs some budgetary consideration!

8. Canon EOS 90D

Canon EOS 90D for real estate photography

No wonder we put this camera among the best cameras for real estate photography! The Canon EOS 90D is especially popular for its highest-resolution APS-C DSLR.

This Canon camera boasts a 32.5-megapixel APS-C sensor and Dual Pixel autofocus. The camera also offers 4K video recording and a head-spinning range of advanced features.

It’s ideal for real estate professionals who need a cost-effective solution with good image quality and performance, well-suited for real estate agents who require a reliable camera without breaking the bank.

pros and cons

  • The buyers consider the EOS 90D for a good balance of performance and cost.
  • Some users complain about limited wide-angle capabilities.
  • The camera lacks the full-frame sensor of some higher-end models.

9. Nikon D850

Nikon D850 for real estate photography

You can call the D850 the ultimate “do everything” camera for real estate photographers. The Nikon D850 comes with a 45.7-megapixel full-frame sensor and excellent dynamic range. The camera’s versatile choice for real estate photography is for its rugged build and comprehensive features.

This camera is perfect for photographers who need a high-resolution camera for real estate photography. Its top-tier quality and image performance make it a solid choice for pro photographers in this industry.

pros and cons

  • The D850 offers high detail and durability.
  • It’s ideal for professionals who are looking for a reliable and high-performing DSLR.
  • The camera is bulkier and heavier than some newer models.

10. Sony Alpha A6600

Sony Alpha A6600 for real estate photography

With a widely accepted reputation for being among the best cameras for real estate photography, the Sony A6600 has most notably a long-lasting battery life and is capable of producing some excellent shots.

The Sony Alpha A6600 features a 24.2-megapixel APS-C sensor with fast autofocus capabilities. The camera is popular for its compact and lightweight design, making it easy to handle. This camera is ideal for those real estate photographers who need a lightweight option for shooting various properties.

pros and cons

  • The A6600 offers good performance in a compact form.
  • The camera’s resolution is lower than some full-frame options.
  • It doesn’t work well for very low-light conditions.
Read More: Real Estate Photo Editing Companies

Compare and Choose!

In the table below, we highlight the key features along with some other criteria including resolution, sensor type, and weight, making it easier for you to select the one that meets your expectations and preferences.

compare best cameras for real estate

One Last Look

Choosing the most suitable camera for real estate photography is crucial to stand out in the pool of property listings. At the same time, it’s quite a difficult decision since you’re paying a notable sum of money for a camera that will be with you for the foreseeable future.

That’s why, in this article, we highlighted the 10 best cameras for real estate photography and their strengths. Each camera mentioned here will probably do the job for you, but the best choice depends on your specific preferences. Using this guideline, you can closely consider the features that matter most for your photography style and ultimate goals.

FAQs

What are some of the key features of a camera for real estate photography?
Numerous features must be taken into account, but make sure you observe these features when choosing a camera for real estate photography:
  • Consider sensor size and image resolution for high-quality images;
  • Check shutter speed for capturing ever sharper images; and,
  • Have a look at the aperture to understand the depth of the photos you are going to capture.
Which camera brand is preferred by professional real estate photographers in 2024?
Brands like Nikon and Canon are among the most popular professional cameras thanks to their high resolution and reliability. For example, the Nikon Z7 II and Canon EOS R5 remain among the best cameras for real estate photography.
Are mirrorless cameras or DSLRs good for real estate photos?
Both mirrorless cameras and DSLRs can work well for real estate photography. For instance, the Sony a7 III, as an excellent mirrorless camera, offers great image quality. On the other hand, the Nikon D85, a DSLR, is known for its durability and battery life.
October 9, 2024 0 comment
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SEO tips for realtors
Real Estate

How to Use Local SEO to Attract More Clients as a Realtor

by Tan Tason October 3, 2024
written by Tan Tason

In today’s digital world, players in the real estate industry, like enterprises in any other professional ecosystem, must leverage online tools to stand out in the market. Local SEO is one of the game-changing and powerful initiatives that can help realtors achieve online visibility and unlock more leads in their local area.

This guideline will delve into SEO tips for realtors that can help them generate more website traffic and ultimately more clients.

Read More: Real Estate Photo Editing

What Is Real Estate SEO Anyway?

SEO, or Search Engine Optimization, involves optimizing a website for better visibility and rankings on Search Engine Results Pages (SERPs, for short).

Real estate SEO, in particular, is a strategy that can help real estate companies and stakeholders optimize their websites for efficient visibility, traffic, and deals. This online strategy makes their real estate websites more visible to home buyers and sellers, attracts more clicks, and increases possible deals.

SEO is generally categorized into four types, depending on the nature of activities included under each type:

  • On-page SEO: This kind of SEO aims to optimize a website’s homepage and other web pages for search engines. For example, in on-page SEO, you use title tags, meta descriptions, web content, focus content keywords, etc.
  • Off-page SEO: To rank higher on search engine results pages (SERPs), you need to get backlinks to your websites from other places on the internet, increase social media interactions (likes, shares, saves, etc.), increase branded searches, etc..
  • Technical SEO: For technical SEO, businesses get down and dirty in the technical aspects of their online and digital infrastructure. Actions in this area include creating a site map, improving hosting and server infrastructure, optimizing page speed, etc.
  • Local SEO: In this area, businesses focus on the geographical aspects of SEO like creating a Google My Business profile and locally-focused landing pages. It allows their real estate business to appear in local search queries better.

Local SEO: Online in the Neighborhood

To understand local SEO better, think of it as an online passive advertisement in the proximity of your business. This means that businesses must try and be visible online to people in the surrounding areas. To do so, it’s crucial to find geographically relevant queries to rank higher in local search results.

In tech lingo related to search engine optimization, you’ll come across various terminologies, most of which you don’t need to be concerned about. However, there are a few key terms that wouldn’t go over anyone’s head:

  • Local search queries: These search terms include a location, such as “homes for sale in [city]”, “real estate agent near me” or “Real Estate in [city].”
  • Google My Business (GMB): Google offers a free tool allowing any type of business to create and manage its online presence across Google Search and Google Maps platforms.
  • Local citations: One common strategy for real estate is to cite their business names, addresses, and phone numbers (NAP) on other websites, directories, or social media platforms to achieve higher rates of local citations, which is the number of times a business has been mentioned in other websites in your geographical proximity.

Besides the key local SEO terms, understanding the types of real estate SEO and how to apply them can help realtors manage their online presence more efficiently. Bear with us, since without the basics, you’ll have rather a hard time understanding the crucial SEO tips in this blog.

SEO Tips for Realtors: One Step at a Time

Optimize your Google My Business profile

Google is a common tool used by the public to search for services, products, and almost everything else! No wonder Google My Business is a crucial step for higher ranking. Real estate companies can use this strategy in three ways:

claim and verify a GMB listing

To claim and verify a Google My Business listing, a real estate business is required to visit the Google My Business website and follow the instructions to claim their listing. To be verified, Google usually sends a postcard with a verification code or confirmation via email or phone.

complete GMB profile

Once their listing is verified, as a real estate owner, you need to complete your GMB profile with accurate information including:

  • Business name: Check if the name on your profile matches exactly as it appears on your website and other listings.
  • Full address: By providing a complete and correct address, Google can match your business to local searches.
  • Phone number: Instead of toll-free numbers, use local phone numbers as they help build local credibility.
  • Business hours: For better optimization, list your regular hours of operation and update them for any special hours or holidays.
  • Photos: To add more credit to your online presence, add high-quality images of your office, team, and properties. These images can attract potential clients and give a personal touch.

manage reviews and ratings

Client reviews, high ratings, and active management play a significant role in local SEO, boosting your search ranking and attracting more clients. To show engagement and address any concerns, respond to all reviews, both positive and negative.

Local keyword research: Sift through the local language

Local SEO highly depends on local keyword searches. No wonder this option is always suggested when talking about SEO tips for realtors. It includes identifying relevant keywords and using those keywords effectively.

identifying relevant keywords

Identify local keywords and terms that potential clients use when searching for real estate services in your area. Google Keyword Planner, Ahrefs, and Semrush are tools that can help you identify keywords, review keyword trends, and plan your keyword-based content production.

If you’re a home seller searching in your area, you’ll come up with keywords such as “best real estate agent in [city]” or “buy a house in [neighborhood].”

using keywords effectively

Local keywords can be used in your favor if you use them effectively and naturally in your website’s content, including:

Title tags and meta descriptions: Use keywords in these elements to improve click-through rates from your search results.

Headings and content: Find a logical way to use keywords in your headings and throughout your content while maintaining readability.

URL structure: Clean and descriptive URLs with keywords in them give you a way to inch closer to better SEO, such as “yourwebsite.com/homes-for-sale-in-[city].”

Love thy neighbor: Creating localized content

Content must target locals; that is, where localized content finds its way to address the locals’ concerns and requirements, increasing the click-through and attracting more clients. To reach this SEO level, write blog posts about local topics and showcase local property listings.

  • Writing blogs about local topics: Instead of general topics, focus on regularly publishing blog posts about local real estate trends, market updates, and community events. This can enhance your local SEO. For example, write about “Upcoming Real Estate Events in [City]” or “Top Neighborhoods to Buy a Home in [City].” Besides improving your search rankings, this content establishes you as a knowledgeable local expert.
  • Showcasing local properties: When listing properties, optimize them with local keywords and detailed descriptions. Highlight features specific to the neighborhood such as nearby schools, parks, or public transport. It helps to attract potential buyers searching for properties in your location, improving your local search visibility and your chances of greater progress and success in your industry.

Spread the word: Building local citations

A stone’s throw away from keywords, building local citations can be a good way to look from a different angle to SEO tips for realtors. First, let’s look at what local citations are and how to use them for SEO.

  • Definition of local citations: Local citation involves mentioning your business name, address, and phone number across the web. These crumbs of online presence will help search engines verify your business’s legitimacy and improve local search rankings. Use accurate and consistent citations as a way to better local SEO performance.
  • Finding and listing your business in local directories: Reputable local directories like Yelp, Yellow Pages, and your local chamber of commerce websites are good choices to list your business. You can also use tools like Moz Local to check your citation accuracy through these directories and identify opportunities for additional listings.

Likes & comments: Leveraging local social media

Nowadays, millions of people spend hours on end on social media. It goes without saying that any business owner in their sane mind should consider this opportunity to optimize their online presence. These strategies include engaging with local communities on social media and sharing local content and updates.

  • Engaging with local communities: Social media platforms are excellent places for connecting with local communities. This way, you can connect with locals and share content on relevant events and real estate tips. To increase your visibility and build relationships with potential clients, don’t forget to engage with local groups and respond to community posts.
  • Sharing local content and updates: You can use social media to regularly post updates about new property listings, open houses, and market trends. To reach a broader audience in your area, don’t forget to use local hashtags and geotags. These SEO tips for realtors about the digital world can drive traffic to your website.

Track the progress: Monitoring your local SEO efforts

While your efforts play a key role in your presence online, monitor if your effort meets your expectations as well. That is where you need to track your online performance and make some adjustments whenever it’s needed.

  • Tracking local SEO performance: Automatically track and monitor your performance using tools like Google Analytics, Google Search Console, and local SEO tracking software. In addition, to assess the effectiveness of your local SEO strategies, you can use track metrics such as search rankings, website traffic, and conversion rates.
  • Data-driven adjustments: By analyzing the data, you can identify areas for improvement, and adjust your content strategy or SEO tactics if certain keywords are underperforming. By regularly reviewing your GMB insights and citation accuracy, your local SEO efforts will be in line with current best practices.

Now, with a general understanding of all strategies and tips for real estate SEO and to drive home all that we discussed, let’s review the key advantages of these strategies for your business and clients.

How Good Is Local SEO for Real Estate Players?

In general, with a strong local SEO, you, as a real estate owner, can dominate local real estate markets, generate more leads, and become major attractions for buyers, sellers, and agent recruits across the entire industry:

Buyers

  • Buyers can benefit from a high SEO ranking as it gains more visibility when buyers search for homes for sale in specific areas.
  • Optimized local business listings make it easy for buyers to find and contact agents at that brokerage, leading to less effort on their part and, in turn, greater satisfaction.

Sellers

  • By improving local rankings and visibility, real estate businesses and sellers can capture more seller leads.
  • ّFor sellers, it’s important to establish the brokerage as an expert on the local market, creating a long-lasting professional brand, and enticing more listings.

Recruiting Agents

  • With suitable local rankings through different search engines, recruiting agents can work and gradually build up their business into a real estate force to be reckoned with.
  • New agent recruits with quality prospects can immediately become active in the industry upon joining an agency by relying on SEO-generated brand awareness and leads.

High Time Your Dominated the Internet!

Local SEO is a crucial tool for realtors that allows real estate companies to attract more clients and stand out in their local market. Some SEO tips for realtors include optimizing your Google My Business listing, conducting local keyword research, creating relevant content, and engaging with your community via social media.

These strategies can enhance realtors’ online visibility and drive more targeted traffic to their websites. Implementing these strategies will also boost local search rankings for realtors and connect with potential clients more effectively.

It’s time to jump on the SEO bandwagon if, god forbid, you still haven’t and boost your presence in your immediate and wider proximity. Today, people live in the online world as much as they do in the physical, if not more. Thus, leaving the cyberspace of your local area free for the competition will soon see you trailing behind.

FAQs

Why is local SEO important for realtors?
Local SEO can ensure that potential buyers or sellers search for real estate services in the immediate and neighboring areas instead of embarking on a boundless internet wandering. This way, local businesses appear prominently in the search results, driving more traffic and client inquiries.
How does local SEO differ from general SEO?
General SEO aims to improve a real estate company’s website’s overall visibility throughout the World Wide Web. However, local SEO, as the name implies, has a much narrower but more efficient focus, trying to generate leads based on their location. Local SEO uses different strategies, such as focusing on geographical keywords and listing a business accurately in local directories.
October 3, 2024 0 comment
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Best real estate video apps in 2025
Real Estate Photography

Top 5 Real Estate Video Apps in 2025

by Tan Tason October 2, 2024
written by Tan Tason

What are the most popular social media platforms? Make your guesses and then see if you put a finger on a shared feature. You’ll notice that most of these platforms are heavily reliant on video content. It doesn’t take much to notice that the human race as a whole now tends to favor video content everywhere!

That is exactly why real estate agents have turned to video tours as a way of showcasing properties more effectively. A recent study on video marketing in real estate reveals that listings with video tours receive four times more showings than those without one!

So, whether you’re a real estate agent trying to attract more buyers or a real estate photographer aiming to provide your clients with better services, you must know how to create engaging video tours, and here is your guide to the top 5 real estate video apps that you can use for this purpose.

Read More: Real Estate Photo Editing
Adobe Premiere Pro

Adobe Premiere Pro

Adobe Premiere Pro environment

Our first pick among the best real estate video apps is Adobe Premiere Pro. Boasting a long and specialized line of graphic and editing software, Adobe Premiere Pro is a powerful video editing software that can be of great use to anyone, especially real estate professionals looking to create captivating property videos.

Adobe Premiere Pro is one of the most detailed and professional video editing apps today, and it allows you to virtually do anything to a video you can think of.

Using this video editing app, among hundreds of other functions and actions, you can:

  • Edit and trim footage;
  • Incorporate eye-catching effects;
  • Animate titles and graphics;
  • Balance color and grading; and,
  • Mix and enhance audio.

The software’s advanced color correction and grading features enable agents to enhance the visual appeal of their properties, while the high-tech audio mixing tool helps ensure that soundtracks and dialogues are crystal clear.

The app offers a free trial so that users can have a hands-on experience before making a purchase. There are perhaps only two issues with Adobe Premiere Pro: One, it has a demanding system requirement. Two, working with Adobe Premiere Pro requires a notable level of experience and familiarity with the app itself!

Read More: Real Estate Virtual Staging

adobe premier pricing

Submagic

Submagic

submagic environment

Submagic is another wonderful program among the top 5 real estate video apps that equips agents with a multitude of features, including:

  • Clip maker;
  • Sound effects;
  • Trimming;
  • Captions;
  • Background music; and,
  • Auto description.

On the Submagic website, you can find a dozen free-to-use features that help you create video content for YouTube, Facebook, and Instagram. But perhaps the best thing about this tool is that it is AI-driven, meaning that you can create your videos regardless of your system’s features.

When visiting their website, make sure to click the Use Cases tab and scroll down to the real estate section. There, you can see how other agents are making the best use of this app.

Unfortunately, Submagic doesn’t offer a free trial, and you need to choose from their three monthly plans. Nonetheless, the real estate samples will give you an idea about what’s possible with this app.

Submagic pricing plan

Promo

promo app environment

Those looking for a customizable platform that enables them to create or edit real estate videos should definitely find a place for Promo among their arsenal of real estate video apps. This AI-powered video editing tool allows agents to:

  • Create virtual tours or GIFs;
  • Cut or edit videos;
  • Make slideshows and add audio to them;
  • Crop or resize images and videos; and,
  • Add text to their videos.

These are just some of the applications of this tool. Promo has thousands of stock photos and pre-built video templates that you can use for creating ads on social media. The website provides excellent tutorials on how to use each feature for better effect.

However, you might find Promo’s pricing a bit high!

promo pricing

VEED video app

VEED

veed app environment

Their motto is “Create videos like professionals without the pro skills,” and that couldn’t be further from the truth. Whether you’re creating a virtual tour for your next listing or a simple Instagram post to entice more buyers on your socials, VEED can be a top choice among real estate video apps. Using this app, you can:

  • Merge and edit videos;
  • Create GIFs;
  • Trim or crop videos;
  • Add captions to your files; and,
  • Convert text to speech.

One special feature that agents would find fascinating is the video generator which is excellent for creating social ads. All you need to do is log in to your account and give VEED a prompt. Seconds later, you’ll see your ideas turned into dynamic visuals! That’ll probably be the most magical use of AI you’ve had! Once the video is ready, you can add text or audio to the file and post it on your social media. Do that and enjoy the Voila moment!

So, instead of posting something like “Leave your house to us, and we’ll sell it in no time,” you can post a video that has an intriguing storyline and conveys the same message! To top it all off, VEED offers three pricing plans that suit every pocket!

veed app pricing plan

Magisto app

Magisto

Magisto environment

Do you want to remove the background noise from your real estate video or maybe improve the lighting? Or perhaps you wish to convert the video format or insert some photos into it? Magisto does all these for you and more in a minute.

Some of the key features you’ll find on Magisto are:

  • Video editor;
  • GIF maker;
  • Video merger;
  • Noise removal; and,
  • Script generator.

Thanks to its intuitive interface and the vast library of templates, Magisto helps you create engaging videos without needing professional skills. You can install the app on your desktop or mobile (iOS & Android) to create your videos or take advantage of their new Vimeo AI feature to create projects online.

The free version of Magisto allows users to create and edit videos and record their screens. There are also three types of paid plans available for those looking to have a subscription.

Read More: Real Estate Item Removal

Next Level Visuals Around the Corner

There are probably hundreds of real estate video apps on the market but most of them are either very complex or lack essential features. To create stunning virtual tours or other types of video content, you honestly don’t need to go over the top and spend a hefty budget for filming and editing!

All you have to do is to use a reliable video app that is highly functional and, at the same time, easy to work with. Depending on your profession and the type of videos you intend to create, you can make use of the apps introduced in this blog. You have the 5 real estate video apps in front of you. All that remains is to get online, visit their websites, and start experimenting with these video services that can completely transform the way you present properties to potential customers.

FAQs

Which real estate video app offers the most features for creating engaging property videos?
All the apps introduced above have a range of features to enhance video creation and editing, but Promo stands out with the most extensive feature set that real estate agents can use to create highly professional videos.
How can I learn to create real estate videos?
All video editing apps provide built-in tutorials that help you learn how to work with the tool. Also, there are tutorials for such apps on YouTube that you can watch. All in all, don’t worry a second about learning the ropes. It’s much easier than you think!
Which social media platform is best for sharing real estate videos?
Though all social media sites have the potential to help your real estate business grow, when it comes to video content, YouTube, Instagram, and Facebook are particularly effective. Mind you, it’s not reasonable to focus any and all efforts on social media. House buyers and potential tenants do go online and look around different social media, but buying a house or renting out a place doesn’t happen through DMs, so, in addition to social media, make sure you have a notable preference in your immediate communities and listing sites.
October 2, 2024 0 comment
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real estate photo editing companies
Real Estate Photography

How to Choose the Right Real Estate Photo Editing Company for Your Needs in 2024?

by Tan Tason September 24, 2024
written by Tan Tason

Time and again, day-in-day-out, we’ve reminded you that in real estate, first impressions are everything. Buyers and potential tenants spend ungodly amounts of time online, sifting through hundreds of listings to find the house closest to their expectations. The quality of your listing photos can make a sale or send you home empty-handed.

But not everyone’s a seasoned photo editor, and very, very few sellers and agents can undertake different photo editing projects on their own. Enter real estate photo editing companies: They specialize in various photo editing services unique to the real estate industry. But how can you make sure they will deliver on their promises and advertisements?

Why Real Estate Photo Editing?

Online property listings are the first place that house hunters turn to when looking for rental or for-sale properties. But it’s not like all listed properties there get equal attention.

The decisive factor here is how appealing each property looks, and this is where real estate photo editing comes into play. A surprising report by Redfin in 2021 revealed that 63% of buyers made offers on properties before visiting them in person, merely relying on photos and virtual tours attached to the listings!

Though we may not generalize this to all listings and buyers, we can at least draw one conclusion, one that’s quite obvious but seemingly overlooked by many realtors: The more appealing your listing photos are, the more buyers are likely to engage with your property.

Why Real Estate Photo Editing?

Find the Best Real Estate Photo Editing Company

Okay, so we’ve established the importance of using photo editing services for real estate. The question is, who can you trust to help fulfill your photo editing needs when it carries such importance? Keep reading to learn how you can find the most suitable real estate photo editing companies.

List your needs and expectations

As a real estate agent, your first task is to list your needs and expectations regarding listing requirements. Some real estate photo editing companies are highly restricted in terms of their services. Others provide a variety of services but you might find their pricing or turnaround time unfitted. So, by needs and expectations, we mean material, budget, time, resources, style, and so on.

Depending on the type of properties you sell and the budget you usually consider for marketing those properties, you can make a list of services that will elevate your marketing efforts. This way, you’ll know which providers to prioritize.

If, for instance, you list several properties per week, you’ll need a company that returns your photos within a couple of hours or even less, not a day or two! Similarly, when your marketing budget is limited, you can’t go for overpriced services.

Do a thorough research

In most cases, we usually have a friend who has a friend who knows a good provider. “I know a guy who knows a guy,” right? In most cases, we end up hating ourselves for listening to the guy! Don’t just fall for the first name you hear.

Make a list of the providers you find via a thorough internet search. See what others have said about these companies on review websites such as Trustpilot and social platforms like Reddit, Facebook, etc. This way, you can compare their strengths, weaknesses, and overall customer satisfaction levels to ensure you choose a provider that meets all your expectations. At the end of the day, you should be another happy customer willing to leave a word.

Value your time and money

Make sure to take a good look at the pricing plans offered by the providers you have on your list. Just don’t get overwhelmed by the large differences you’re about to see! Passing no judgment on any provider or the criteria behind their pricing plans, just make sure you’re not overpaying!

In terms of turnaround times, we must first make a distinction between the two types of real estate photo editing companies. Some service providers still rely on human editors, while others have integrated artificial intelligence (AI) into their workflows. Let’s refer to the first type as traditional photo editing and the second as AI photo editing.

Picking a traditional photo editing company entails more waiting. In fact, such companies have a turnaround time of 24-48 hours, if not more! With AI photo editing, however, editing a single photo takes no more than a minute, and, in case you choose a company with reliable AI services, it shouldn’t. This is just something to have in the back of your mind!

time and money in real estate photo editing

Test all the candidates

Gathering information about different providers is a must, but it’s not enough! Most real estate photo editing companies gift a few credits (enough to edit one or two photos) when a user creates an account on their website. So, why not test them and get a first-hand experience? This is a great opportunity and a pretty hands-on experience to see everything for yourself.

When trying out different services, it’s a good idea to use the same photo when comparing providers. Say, for example, you want to stage a bedroom. With AI-driven platforms, you can upload a photo on different platforms, choose your desired service (as similar as it can be on different platforms), and wait a bit to get the result. With traditional photo editing companies, you may have to wait a few hours before they return the photo.

Putting those photos next to one around, you’ll learn a lot about the service quality of each provider. This way, you can make the right decision!

And look for the most complete package!

If you’re just a one-time user, you probably don’t care much about intricate details of services offered by real estate photo editing companies! So, it won’t matter much if the company you’re choosing has a limited number of services. But if, for example, you’re a real estate agent or an interior designer with lots of properties and spaces on your hands, you have to make sure that the company you are choosing will meet all your needs in the long run.

For your current project, you might be looking for a photo enhancement service, but for the next one, you may need other services such as item removal or virtual twilight! So, better to choose a company that has a comprehensive package than to work with several companies that offer one or two services each!

Consider AI HomeDesign for Your Photo Editing Projects

Take a second look at your list of expectations. The services you need, your budget, turnaround time, various layouts and styles, different audiences, etc. Then have a look at our services. You can notice that AI HomeDesign has one of the most complete packages that real estate agents, design lovers, and a myriad of stakeholders across the entire real estate industry could ask for.

As far as real estate photo editing is concerned, we offer services such as virtual staging (both AI and manual), item removal, virtual twilight, and photo enhancement more suited to realtors and their agencies. Interior designers, on the other hand, can use features like AI interior design and AI furniture set restyle for inspiration. We also offer a set of home renovation services that you can use for your renovation projects, including wall change, ceiling change, backsplash, under-construction renders, and more.

With AI HomeDesign, you’ll experience a whole new definition of cost-efficiency. Editing a photo on AI HomeDesign, no matter what service you choose, costs between a mere $0.24 to a humble max of $1.60 depending on the plan you choose.

Last but not least, you can use several services but pay only once. What does that mean exactly? Say you use our item removal service to declutter a living room. You can then stage the same living room using our virtual staging service or enhance the quality of your photo free of charge! All done in under a minute.

If you’re not still sure whether AI HomeDesign is the right fit, you can easily try our services for free. Just sign up, get your 3 free credits, and try any service you want. No hidden fees. No credit card required!

ai homedesign real estate photo editing

Easier Said Than Done, Though Perfectly Possible

In today’s competitive real estate market, the quality of your listing photos can significantly influence buyer interest. Real estate photo editing is not just a luxury; it’s an essential tool for enhancing property appeal and attracting potential buyers.

While finding the most suitable real estate photo editing companies may seem daunting amidst various options and considerations, it’s entirely achievable with a structured approach. By defining your needs, conducting thorough research, and testing potential providers, you can confidently choose a company that enhances your property listings effectively.

Remember, investing in high-quality editing services not only attracts more buyers but also streamlines your marketing efforts. Start by exploring the 3 free trial photos offered on AI HomeDesign to experience the benefits firsthand.

Your properties deserve the best presentation to capture the attention they need. With careful selection, achieving stunning property visuals that stand out in online listings becomes not just a goal, but a practical reality.

FAQs

What are the main services of real estate photo editing companies?
The most common services provided by real estate photo editing companies are:
  • Virtual staging;
  • Item removal;
  • Photo enhancement; and,
  • Day-to-dusk (also called Virtual Twilight).
However, some companies offer a broader range of services such as:
  • Interior renovation;
  • Wall/Ceiling/Backsplash/Floor change
  • Post-staging enhancements;
  • Floor plans;
  • 360° virtual tours; and,
  • Real estate video editing.
Which photo editing services do real estate agents mostly use?
For a perfect listing, agents are advised to use the main four services listed above and opt for various other secondary editing services to gain the upper hand with superior listings. But speaking based on numbers, agents use virtual staging and item removal more often.
September 24, 2024 0 comment
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How agents can help first-time homebuyers
Real Estate

Building Trust and Confidence: Tips for Agents Working with First-Time Homebuyers

by Tan Tason September 3, 2024
written by Tan Tason

As a first-time homebuyer, you will probably go through lots of hurdles before getting the key and moving in. Yes, it’s an exciting adventure, provided that it ends happily, and if you’re setting out on this journey for the first time, you can think of many things that can go wrong! You may not have a clear vision of what steps are involved, how much commitment is required, or how you should navigate the complexities of the process. There are scores of legal details, and regulations about housing and finances can prove a real headache!

This is where real estate agents come to your rescue. They are the guiding force that calms the troubled waters and helps clients through their home-buying journey. Let’s take a look at some of the challenges involved in home buying and how agents can help first-time homebuyers with such issues.

Read More: Virtual Staging for Real Estate Listing

In What Ways Agents Become Superheroes?

The basics: Provide much-needed education

Apart from the nuances involved in real estate transactions, real estate agents know a lot about market trends, property values, neighborhood insights, and the local community’s development, not to mention some of the basic information and jargon used daily in the real estate industry that may be overlooked to oblivious new-comers.

As a first-time homebuyer, you might find it surprising, but it’s common not to have a clear idea of what you want. Many new buyers struggle with setting a realistic budget and often underestimate the total costs involved. On the other hand, rising housing costs have made homeownership less accessible for many. You might also have a rather vague understanding of the market, making it difficult to recognize a good deal or the right timing for a suitable purchase. Similarly, finding a reliable lender or securing an affordable mortgage can be challenging.

When working with an experienced real estate agent, you’ll receive the guidance and education you need to navigate these complexities with confidence. A knowledgeable agent provides you with the necessary resources, helping you make informed decisions and reducing stress throughout the process.

The money aspect: Make heads or tails of finances

As a first-time homebuyer, you might find it surprising, but it’s common not to have a clear idea of what you want. Many new buyers struggle with setting a realistic budget and often underestimate the total costs involved. You might also have a rather vague understanding of the market, making it difficult to recognize a good deal or the right timing for a suitable purchase. Similarly, finding a reliable lender or securing an affordable mortgage can be challenging.

Agents can help you stay informed about the current market status, so you won’t feel left in the dark. They can also tell you about closing fees, property taxes, agents’ commissions, and minor repairs or maintenance costs that you might have overlooked. Understanding the full scope of such costs will help you set a realistic budget and focus on homes that align with your financial situation.

Real estate agents can also assist you by guiding you through financial government programs designed for first-time homebuyers. The US Department of Housing and Urban Development, for example, offers various programs to help with down payment requirements, and there are financing options you might not be aware of or might need help navigating. For instance, you could be eligible for FHA loans, which require a lower down payment, or VA mortgages, which don’t require a down payment at all.

Remember, your agent’s role goes beyond just showing houses. They’re there to support you through every step of the process.

The network: Connect clients with professionals

As a buyer, you might want to ensure that the property you’re purchasing is in top condition or worth the investment. In such cases, you might need the expertise of an appraiser or a home inspector. Others may struggle to find a mortgage broker or an insurance agent. You might even be on the lookout for interior designers, house painters, a contractor to revamp a part of your property, etc.

While it’s not necessarily your agent’s responsibility to assist with these tasks, they can offer valuable referrals, especially if they’ve been in the business for a while. By connecting you with trusted professionals, your agent enhances your buying experience and helps build long-term trust and loyalty.

The network: Connect clients with professionals

Stay on the safe side: Navigate credit challenges

Credit is a game-changer when trying to buy a house. As a house hunter, you are definitely looking forward to using your financial credit to your advantage. Yet, using your bank credit for a house may be more complicated than you think. There are legal issues to observe, and regulations can change from one state to the other. Also, it’s not uncommon for buyers to encounter credit issues. With a low credit score, you may need help to secure a lender.

A knowledgeable agent can be a valuable resource, helping get to the bottom of all credit issues and explore potential solutions. They could connect you with a credit repair company that can review your credit history and address the negative items affecting your score. It’s about more than simply paying off debts; sometimes, it’s about disputing an overdue debt that shouldn’t be on your record.

Read More: Real estate photo editing

Hand in the honey pot: Access to real-time listings

While property listings on sites like Zillow, Redfin, or Trulia are useful for browsing available properties, they don’t often provide the complete picture. Additionally, these listings might not be updated as quickly as needed.

Real estate agents, however, have access to more extensive listings, including those that may not be publicly advertised for various reasons. So, by working with a real estate agent, you’ll have access to a wider range of options, increasing your chances of finding your ideal home more quickly.

The silver tongue: Negotiate with the sellers

Negotiating the purchase price and terms of a home is always challenging if not daunting. There are various techniques and strategies when approaching property negotiations, and it’s nothing like your everyday job interview.

This is another area where agents can help first-time homebuyers. Agents are experienced negotiators who represent your interests. They will effectively convey your needs and preferences, working to secure a deal that fits your budget and meets your goals. They know the right questions to ask, how to craft a compelling offer, and what to request from the sellers if they’re not lowering the price as anticipated. Think of agents as your interpreters in a foreign land. Without them, well… You’re kind of lost!

Managing the paperwork and legalities

Last but most definitely not least, buying a house involves lots of paperwork and documentation, which can be quite daunting for first-time homebuyers. You need to be familiar with all kinds of documents and jargon to understand it all. Even then, you’re prone to making mistakes if you don’t have prior experience in such matters.

An agent can take care of all the paperwork, ensuring everything is completed accurately and that the terms meet your expectations. Your agent will guide you through the legal aspects of the transaction, helping you steer clear of potential pitfalls and making sure your deal adheres to local regulations.

Managing the paperwork and legalities

Time to Team Up!

There are various ways how agents can help first-time homebuyers. From the initial search to the final closing, agents provide constant support and guidance. They have the required knowledge that you need to make sure your deal is a sweet, safe one!

Agents also have access to a broader range of information regarding the market, listed properties, neighborhoods, etc. With their expertise and resources, agents can significantly enhance your home-buying experience, making it smoother and more informed.

FAQs

What are the best first-time homebuyer programs in the US?
Several first-time homebuyer programs assist with down payments, taxes, and mortgage requirements. The best option depends on your specific needs. However, FHA loans, VA loans, USDA loans, and Fannie Mae conventional loans are among the most sought-after.
How much do buyers’ agents charge for commission?
Agent’s commissions (both for buyers and sellers) can vary depending on the value of the property and the amount of work done. Overall, agents may receive a 2-4% commission on the transaction.
How can I find a reliable real estate agent?
To find a reliable real estate agent, you can check online reviews and social communities. Referral services can also help. Just make sure that your agent is licensed and has some experience in the field.
September 3, 2024 0 comment
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interior design and real estate
Real Estate

The Importance of Interior Design in Real Estate Sales

by Tan Tason August 21, 2024
written by Tan Tason

How do we judge a home when we step in? What strikes us the most when making a visit to an open house? The first impression, I dare say, is shaped by the interior design of any given place, including the structural interior design along with the furniture and how beautifully they are arranged.

Granted, there’s a lot to consider when searching for a house. But our eyes instinctively linger on the walls and the ceiling, the lighting, and those arranged pieces of furniture, allowing the beauty and style to sink in. Only then do we begin to evaluate the structure, more strictly consider the neighborhood, and think about the amenities.

Interior design and real estate are deeply linked, and thus, agents and other real estate professionals and stakeholders need to understand just how interior design can drive up sales.

Read More: Real estate photo editing

Why Does Interior Design Matter to Us All?

Sheltering from danger was perhaps the first motive that drove our ancestors to caves. Millenniums have passed, and now, while we still want our homes to protect us, we also seek comfort, style, and a reflection of our identity in them. Any place with a roof that appeals to us has certainly something within that resonates with our sense of belonging.

That is why we care so much about the arrangement of the sofa set, the length and color of our curtains, the decorations, the coverings, the colors and textures of all surfaces, and everything else in that regard. This is how interior design and real estate become intertwined

So, how does this endearing aesthetic concept help drive up sales?

First impressions and enhanced visual appeal

A well-designed interior creates a strong first impression, which is crucial in real estate. It helps buyers envision themselves in the space and enhances the property’s overall appeal.

Aesthetically pleasing interiors with cohesive color schemes, stylish furnishings, and well-chosen decor can make marketing materials, including photos and virtual tours, more attractive, leading to higher interest and better engagement. That’s because interior design influences the emotional response of buyers. A beautifully designed home can evoke feelings of comfort, luxury, or relaxation, which can sway a buyer’s decision.

Optimized space and functionality

A good interior design maximizes the use of space, making smaller properties feel more spacious and functional. Effective layout and design can highlight a property’s strengths and downplay its weaknesses.

Also, design elements such as modern fixtures, smart storage solutions, and open layouts enhance the functionality of a property, making it more appealing to buyers who value practicality. Interior design in this aspect weighs heavily in on the structural side of real estate.

Increased value and higher ROI

High-quality interior design can increase the perceived value of a property. A well-designed space often justifies a higher asking price and can make a property stand out in a competitive market.

Investing in professional interior design can yield a high return on investment (ROI). The cost of design services is often offset by the increased sale price and reduced time on the market. Thus, interior design and real estate are financially intertwined.

Read More: Virtual Staging vs. Real Staging

Differentiation and target market appeal

Unique and stylish interior design can set a property apart from others on the market. It helps create a distinctive identity that attracts potential buyers and can lead to quicker sales.

Moreover, tailoring the interior design to appeal to a specific target market (e.g., young professionals, families, and luxury buyers) can help attract the right buyers and enhance the property’s appeal. In this regard, interior design and real estate interact within the broader market.

All of the above come down to a bottom line that every real estate agent wishes for faster, better sales. Properties with professional interior design almost always sell faster than those without. It is quite a given that buyers are more likely to desire houses with more visual appeal and make offers on homes that are move-in ready and require less immediate work.

Interior Design Dos and Don’ts for Agents

So, we’ve come to the understanding that interior design and real estate are intrinsically linked. Whether through physical visits or photos shown on multiple listings, potential buyers feel some kind of connection with a beautifully designed space. And that’s why real estate agents should learn the basics of interior design.

This is not to say agents should design houses, but they need to understand and appreciate the notable connection between interior design and real estate. They should also become aware of what to expect from home stagers or photo editors who, whether physically or digitally, design empty rooms for them.

Here are some “shoulds” and “shouldn’ts” of interior design that agents must know about.

No pushed-back furniture

To create more space in the middle, many make the mistake of pushing all the furniture to the walls. This, in most cases, creates a rather cavernous area that only makes your place less inviting. Placing the furniture a few inches from the walls, in contrast, adds so much to the coziness of every space.

No pushed-back furniture

Too many colors spoil the look

It’s always a good idea to mix warm and cool colors, but designers who combine too many colors may unintentionally present the house as overly cluttered or even messy!

A pleasing design consists of only a few colors with one color serving as the dominant shade and the others acting as complementary elements. Such a combo brings warmth and harmony to the space creating a well-balanced feel that buyers immediately absorb.

Too many colors spoil the look

Cluttered walls deter buyers

No one likes big walls with no decorative items on them. Mirrors, posters, artwork, and wall-mounted sculptures are some of the things we beautify our bare walls with. However, several decorations on the same wall will spoil the look of, not just that helpless wall, but the whole room.

Cluttered walls deter buyers

The more lighting, the better

As soon as tenants or buyers step into a house, they will assess whether or not the place feels dark. The result of this assessment affects their decision greatly. Apart from lighting and warming up our houses, natural light has a soothing effect on everyone. So it’s always important to ensure that the house is bright enough.

There are different ways to brighten otherwise dark rooms that you can try. Using light-colored textures, putting bigger mirrors on the walls, or painting the walls white are some of the most common practices.

The more lighting, the better

Accent pieces draw buyers’ attention

It’s highly unlikely to achieve a perfect design without accent pieces. The contrast that an accent piece makes, in terms of color, shape, or texture, draws anyone’s attention and adds character to your design.

The question some people ask is, “what is an accent piece?” The answer: Almost anything in a house can serve as an accent piece. Pillows, curtains, chairs, artworks, or even lamps can all play the role of accent pieces. Just make sure there is one in every room, smartly chosen and placed to break any possibility of the space looking mundane.

Accent pieces draw buyers’ attention

Natural elements are a must

We’re living in a modern and highly digitalized era. But we still have an innate connection to nature. If marble tiles and wooden cabinets appeal to us, it’s because, before anything else, we innately feel that we come from the same source as them.

For the same reason, a good design must have elements of nature in it. Plants, artifacts made of stones or clay, or even furniture made of wood foster a sense of harmony in us all that resonates with our primal instincts.

Natural elements are a must

Do Interior Designers Make Great Agents?

We might have heard countless stories of real estate agents shifting to real estate photography, or conversely, of interior designers who became successful real estate agents. But can we generalize based on such experiences? Does having a deep understanding of interior design and home styling mean one can make a great agent?

Competent real estate agents constantly analyze the market to learn about pricing trends and market shifts. They know about property valuation and real estate marketing and are good negotiators. Above all, a good real estate agent must have a deep knowledge of real estate laws, contracts, and regulations.

Of course, any interior designer who puts their mind to it can learn the ropes of real estate. The point here is that merely having a background in interior design does not automatically confer the comprehensive knowledge needed to thrive in this industry.

Yet, Some List Properties Without Any Actual Design!

The whole purpose of this article is to highlight the link between interior design and real estate. When leasing or selling a property, agents must make sure that the design will appeal to the potential tenants or buyers. In some cases, however, it’s not easy to create an appealing design.

Some homeowners can’t afford to pay the costs (anywhere between the average of $3,000-$5,000) demanded by staging companies. Others are pressed for time and can’t wait a week or two to get their homes furnished.

In such cases, instead of showcasing empty rooms, you can use AI virtual staging tools that follow the principles discussed above. Although the actual place might be unfurnished or poorly done, you don’t want to show that to house hunters checking property listings online. After all, such listings are the first place where people see your client’s house. Why risk leaving a poor first impression when you can do all of the above and more with the click of a button?

Try Virtual Staging for Free!

FAQs

How much do interior designers charge for styling a house?
Some designers charge per hour, others charge per square foot, while others charge per room. Overall, according to homeguide, the average cost can range from $50-$200 per hour, $5-$12 per square foot, or $450-$1,500 per room.
Can I style my place without the help of an interior designer?
If you could, it’s better to get help from an interior designer as they have a deep knowledge of space, color, light, texture, etc. If, for any reason, you can’t hire an interior designer, you can use AI-driven tools to help you with your design.
August 21, 2024 0 comment
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Best real estate apps 2025
Real Estate

Best Real Estate Apps in 2025

by Tan Tason August 14, 2024
written by Tan Tason

From designing the floor plan and selecting materials to overseeing construction and final inspections, there are several steps involved in ensuring a successful project. In this blog, we introduce the best real estate apps in 2025 that can help with building, maintaining, and marketing properties. Without any further ado, let’s dive right in.

Thumbtack 

Maintenance as it’s the number one priority for preserving the value of properties. For various reasons, we might need professionals to come to our homes and help us with repairs, installations, renovations, or even routine upkeep.

Thumbtack real estate app

Thumbtack is a home maintenance app that helps homeowners find nearby professionals for any project. Whether you want to renovate a section, repair a faulty appliance, or even photograph your place for sale or rental, Thumbtack will connect you with the right professional.

Thumbtack on App Store 

Thumbtack on Google Play

PropertyRadar

Generating leads and growing your real estate business requires accessing rich and reliable data. PropertyRadar is one of the best real estate apps that provides agents, investors, mortgage professionals, and all those involved in the real estate market with such data.

Property Radar real estate app

Whether you’re looking to find off-market properties, track foreclosure auctions, find borrowers, or analyze property values, PropertyRadar offers the tools you need to make informed decisions.

A side benefit of using this app is connecting with professionals in the field who share their knowledge in PropertyRadar’s unique community. If you’ve just started your business in real estate, you can find hundreds of professionals who can help you through the complexities of the industry.

PropertyRadar on App Store

PropertyRadar on Google Play

Open Home Pro

Open Home Pro is a multi-functional app specifically designed for real estate agents. Apart from creating customized listings, agents can use Open Home Pro to store visitors’ information and send them follow-up emails, or gain insights and reports on their listings.

The good thing about this app is that it allows each agent to create their unique sign-in forms to collect information from visitors. More importantly, Open Home Pro regularly creates and sends lists of sellers and buyers who don’t have an agent. So the app can help with client acquisition too.

Open Home Pro on App Store

Open Home Pro on Google Play

LoopNet 

LoopNet is a commercial real estate platform that allows users to search for and view listings of commercial properties for sale or lease. It provides detailed information on properties, including photos, maps, and financial data.

Loop Net real estate app

The app is designed for investors, brokers, and businesses looking to find and research commercial real estate opportunities. Users can filter searches by location, property type, and other criteria, making it easier to find suitable properties. For each state, LoopNet provides a list of verified brokers so that users can easily connect with reliable professionals to help them with their needs. You can think of LoopNet as the Zillow of commercial real estate!

LoopNet on App Store 

LoopNet on Google Play 

RPR Mobile

Created exclusively for members of the National Association of Realtors (NAR), RPR Mobile enables realtors to access a large amount of property information about residential and commercial properties in the US.

PRP real estate app

RPR Mobile enables realtors to learn about on-market properties, their tax history, and mortgage info. It can also help with property valuation as it has a feature that generates Comparative Market Analysis (CMAs) and offers detailed market trends and property reports. So, if you’re a NAR member, RPR Mobile is a must for you!

RPR on App Store

RPR on Google Play

RoomSketcher

Among real estate apps developed to draw floor plans, RoomSketcher is arguably one of the most user-friendly ones. The app enables users to choose materials,  draw walls, create windows and doors in them, and put furniture in various rooms.

Room Sketcher real estate app

The app has a large library with a variety of materials and furniture that users can test to create their ideal floor plan. RoomSketcher’s 3D rendering requires a paid subscription, but its 2D rendering is free of charge. The app can be installed on Windows and Mac computers, iPads, or Android Tablets.

Houzz

Houzz is another special real estate app that individuals can use for design and décor inspiration. There are over 25 million photos that users can use as inspiration for their design projects.

Houzz real estate app

Like PropertyRadar, Houzz offers a community of experts that users can turn to for valuable advice and creative inspiration in their renovation or design projects. They can also create projects and ask professionals to guide them regarding furniture selection, color combos, and layout planning.

Houzz on App Store

Houzz on Google Play

AI HomeDesign

AI HomeDesign is another amazing real estate app that real estate agents, sellers, builders, and interior designers can utilize. Agents can use AI HomeDesign for purposes such as real estate photo editing, virtual staging, image enhancement, item removal (Virtual Decluttering), or day to dusk (Virtual Twilight).

Interior designers can use it to find design inspiration when styling a room, whether empty or furnished.

They just need to upload a photo of the room and the app will generate various furnishing and decor options for them!

Those who want to renovate a part of their homes can use AI HomeDesign to find the perfect wall, floor, ceiling, or backsplash for their place. Also, this tool can show the final look of an under-construction project!

It should be mentioned in passing that AI HomeDesign has not yet launched its app but it will be available on AppStore and Google Play soon!

ai homedesign virrual staging

ai homedesign day to dusk

ai homedesign under construction

ai homedesign wall change

Read More: Benefits of Virtual Staging

In Closing

There are countless apps on platforms like Google Play and App Store each tailored to the specific needs of real estate agents, brokers, interior designers, architects, and all those concerned with real estate. In this blog, we introduced some of the best real estate apps that can help you with your project.

If there are other apps that you think should be added to our list of top real estate apps, let us know in the comments and we’ll be sure to consider them for future updates.

FAQs

How should I choose the best real estate app for my needs?
You should look for professionals on social media and ask them to help you find your ideal app. Another thing you can do is search the net and read reviews and testimonials.
Are there any privacy issues I should consider when using real estate apps?
Verified apps never disclose your personal information without your consent. However, it’s always a good idea to review the privacy policy of any app you use to ensure your data is protected and to understand how your information will be used.
What is the most popular real estate app?
According to Google, Houzz,  Zillow, and Redfin are the most downloaded real estate apps which suggests that they are also the most popular ones.
August 14, 2024 0 comment
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